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BURLINGTON, Vt., Nov. 14, 2013 /PRNewswire/ -- Dealer.com, a leading provider of marketing and operations software and services for the automotive industry, announced today that TradeMotion and OfferLogix have joined the company's Certified Provider Program, giving dealers turnkey solutions that help enhance their online performance.
TradeMotion sells parts and accessories online, and its e-commerce platform integrates with Dealer.com's Advertising and Website products so dealers can market and sell their genuine OEM parts, accessories and merchandising inventory. OfferLogix provides technology that allows dealers to advertise actual lease and loan payments consistently through all advertising channels.
TradeMotion and OfferLogix join an elite group of Dealer.com-trusted technology and service providers that meet data security criteria. Products from companies certified by Dealer.com are accessible through Dealer.com's ControlCenter so customers can conveniently manage their marketing and operations software from a single portal. Certified companies also reap the benefit of dedicated dashboards within Dealer.com's ControlCenter as well as cross-branding throughout the company's platform.
"At Dealer.com, we seek out like-minded collaborators with plug and play technologies to join our Certified Provider Program," said Mike Lane, COO at Dealer.com. "TradeMotion and OfferLogix are both dedicated to excellent customer service and their solutions align well with Dealer.com's commitment to expand the retail marketing strategies of the dealer customers we serve."
TradeMotion is focused on connecting dealers with motivated part and accessory shoppers. The company's e-commerce product suite includes parts and accessory websites, merchant channels, online marketing resources, and data solution services to ensure a convenient and transparent digital buying experience for consumers.
"Dealer.com is well-known among the leading manufacturer brands, dealers, and auto groups for providing best in class products and services," said Shawn Lucas, president at TradeMotion. "We're thrilled to bring our 14 years of experience helping the industry efficiently sell genuine OEM parts to Dealer.com's Certified Provider Program."
OfferLogix's technology provides clarity, accuracy, and consistency between the vehicle, the customer, and the monthly payment. OfferLogix creates compliant payment offers, based on the dealer's lender programs, and delivers them throughout the dealer's digital marketing, website, mobile site, and social media channels.
"As the pioneer in online lease and loan payment advertising, we bring tremendous value to dealers as a certified provider with Dealer.com," said Jerry Thompson, president, OfferLogix. "Today's vehicle shoppers are focusing their research primarily online, and the closer a dealer can get them to a realistic product at a realistic price and payment, the closer they are to getting them in their dealership to make the sale."
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