Automotive Digital Marketing

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     Vilified, customers petrified of an industry wrought with ne’er-do-goods;

Loathed and convicted of wrongs committed by others- perhaps we’re misunderstood?

What appears to me is an honorable, loyal sister and brotherhood.

Apologizing for the sins of others enduring the scorn and disdain;

A dysfunctional family trying to clean its house of any vermin that remain.

A noble troupe that put honesty and integrity ahead of the profit in the deal.

Seeking to meet the needs of clients with our products what shame should we feel?

Craig Lockerd and AutoMax search for quality, bad-habit-free recruits,

Replacing the chain-smoking, cretins still wearing plaid suits.

Guys like Verde and Cardone come in to fire up and sharpen the troops.

David Johnson innovates enhancing customer service as does Rob Hagen,

Passionate professionals, well travelled too that’s how you get a New Hampshire cajun. 

Susan Hair’s Women Certified gives the good-ol’-boy-network a kick where it hurts,

A good Sales Manager cannot fear getting their hands in the dirt.

Ralph Paglia leads the charge raising our banner high,

People like Aaron Kominsky and Jim Radogna share insight and wisdom sage,

Joe Brunner and Bobby Compton show a better way to earn a wage.

Nancy Simmons handles the business with a magic touch,

Christopher Ferris blogs and blogs and blogs so much.

Names like Pasch and Jimmy Vee keeping peddlers informed,

Chris Saraceno’s and Mike Myers’ drive inspired dealerElite

A virtual place for car folks to share, encourage, blog, post and meet.

Kevin at TK Worldwide makes sure dealers hire the best,

Fast talking and blowing smoke won’t pass the test.

There’s Dr. Archuletta ensuring the voices of the ladies are heard,

And Bill Goodfriend looking to give you a laugh or smile or kind word.

Personalities like Joe Webb and Jim Ziegler, salty but true

These and more if you were opening a business you’d want them with you.

Closers like Manny Luna and Taffy Smith make sure deals get done right,

To mention every name, time would fail me tonight.

As for me I’m proud to count myself among your numbers,

Until the last deal rolls, nobody sleeps and no one slumbers.

Coffee and burgers, late nights and stressful days,

Grateful that when you do it right and well it pays.

Don’t grow weary you are needed in what you do,

Don’t compromise let your conscience see you through.

Farewell for now, never good bye

Till we all meet at the big Used Car Lot in the sky.


(okay, I really am hoping and don’t believe it’s a used car lot in the sky, but it rhymed)

**forgive me if I didn’t get your name in

Brad Alexander

Views: 67

Tags: Brad Alexander, Ode to Car People


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Comment by Ralph Paglia on April 27, 2011 at 10:33pm
William Phillips - You and I have obviously been spending time in VERY different dealerships!  I have not run across any plaid suits lately, but I have been working with some VERY professionally managed and staffed dealerships who are operating profitably and generating hundreds of positive reviews from customers who buy cars and get vehicles serviced at their facilities... My recommendation is that you find some different dealerships to work with, or consider finding employment with a better managed and staffed dealership.

Comment by Brad Alexander on April 25, 2011 at 6:30pm
Thanks for all the feedback and love.  Share away!
Comment by Jim Canto on April 25, 2011 at 6:25pm
Nicely done. I just syndicated this throughout my humble network of car folk. Thanks for the effort and creativity.
Comment by Keith Shetterly on April 25, 2011 at 8:09am
It reads a little like a modern "Beowulf", but I get the point.  :) Well done!
Comment by Michael J Collins on April 25, 2011 at 7:26am

That was creative. Is't a business with people who work hard and long for a living. They should get a higher status for the service provided to customer's. Have you bought a vehicle from a non-dealer, try it some time.

Comment by William Phillips on April 25, 2011 at 7:13am
I guess it rhymes ? But I don't find this as a group. I find a group of sales people and managers as a majority who skip steps,take the path of least resistance, work only their shift regardless of their results. Their sense of entitlement is over whelming and lacks the work ethic of those chain smokiing plaid suite guys who while may be in need of a tune up worked harder than much of what I see in dealerships today.

Stop giving the product away and calling it sales, stop looking at the clock and calling your self dedicated. Stop believing the next huckster with a technology tool will fix your problem. If you are not this then this comment will not bother you. If it does look inward.
Comment by Joe Webb on April 25, 2011 at 7:08am
There is not much I love more than free-flowing creativity.  Great work!
Comment by aaron kominsky on April 25, 2011 at 5:12am
Comment by Ralph Paglia on April 25, 2011 at 5:02am
Brad, you REALLY brightened up my Monday morning!

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