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Now You Can Reply Directly to Comments on Facebook Pages

The day we all have been waiting for has come for Facebook page owners and admins. The day in which we can directly respond to the people who leave comments on our Facebook Pages without having to tag them or just leaving another comment in your thread.


Facebook sure has improved communication on Facebook Pages with this latest feature by adding a reply link to comments. This means that you can now click “reply” when a comment is left on your page and the person who left it will be notified. This will turn commenting into a nested thread that will be in the comments section but creates a more personal touch between your brand and the commenter.


Some pages will have to enable this feature which will show up on the page for you to not only click to allow but learn more about the reply feature on Facebook.

Other pages will already have it implemented and may not even know it, so if the above image does not show on your page, another way to see if the reply feature has been added to your Facebook page is to look beneath a comment on the page.

Once you click on the reply link, you will be able to reply to the person directly, instead of scrambling to create a tag or hoping that they will receive the notification from your comment. This way, it makes communicating to people who are communicating with your page a more direct way of chatting and could improve interactions on your page.


The reply you leave for the person will be sent to their notifications and will too be seen upon your page as if you had left just another comment but instead will create a nested thread within the comment thread so it doesn’t become so overwhelming on your Facebook page.

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Tags: Facebook, Insights, Social, Social Media, comment response, comments, responding


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Comment by Alexander Lau on April 1, 2013 at 6:52am

Hi Erin,

You're probably correct in your assessment, but complicated algorithm or not it seems very odd to me that 'essential' features such as being able to reply to specific comments within posts has arrived with such latency. Their ability to baffle super users knows no bounds.

Comment by Erin Ryan on April 1, 2013 at 6:36am

Hi Alexander, Fred and Ric :)

@Alexander, I totally get that it seems as though FB was lacking without this, which I think they lack more introducing these added features on their mobile apps (and we know how important mobile devices have become for businesses). The thing is, Facebook has a hardcore algorithm that any additions need not to tamper with, so yes other sites seem to be ahead in this arena but they don't necessarily have an algo like Facebook.

@Fred I think so too.

@Ric You are very welcome :)

Socially Yours,

Erin Ryan

Comment by Alexander Lau on April 1, 2013 at 5:58am

A glaringly obvious requirement. I'm baffled why it took FB until now to implement a 'reply' mechanism in order to promote conversations within posts. Asleep at the wheel Zuckerberg...? They basically stole the concept from rival social applications where conversations have been insitu from the beginning. Slightly pathetic if you were to ask me.

Anyone who's tried to manage their pages last week, saw this GIANT annoying banner reminding them. Either force it or don't. I don't get this preferences bullsh*t. It should be uniform across the site or not. All this does is confuse the users that failed to recognize the option.

Comment by Fred Rose on March 31, 2013 at 10:12am

This new feature will definitely help with building engaged communities for both large consumer brands and local businesses.

Comment by Ric McCoy on March 31, 2013 at 9:14am
Sa-Weet! Thanks for sharing Erin.

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