Now I wasn`t re-makin` "Gone With The Wind" & quite frankly if ya don`t like it my Dear, "I don`t give a damn!"

Comment

Comment by Ken Beam on March 7, 2016 at 6:01pm

Thanks again Brian....... Never considered monetizing this....... & we used to used these clips on all of the used vehicle vehicle details pages & when I shot those seven new VW model clips a couple years back, they were on every single new car vehicle details page. For example this was the used on all new Passat detail pages that year;

And had 31,497 views.......... so we definitely one or two as a result of it. And at the Infiniti store, I shot this and this clip was used on all new JX35 vdps that year;

*This clip has 102,697 views to date. So again, we sold a "few" as a result of this also.

Nowadays, I do all of the website graphics, ads, reputation management, eBlasts(sales & service) and will shoot a clip every now & then....... Ownership prefers I focus my time on these other things,..... as they feel the clips have sort of become less important. Hey I`m just a pawn..... doing what I`m told....... But thanks again for your insight Brian. 

Comment by Brian Bennington on March 7, 2016 at 3:16pm

Hey Ken, I wouldn't dismiss that "cuttin' videos" seminar idea with a "ha! ha!" to quickly. You, of course, need to see how it could be monetized and if it would be worth your while, but you obviously love doing it, so your 80% of the way there. By the way, the dealership should make sure your videos are available to anyone on their website, or better yet, edit one down for a TV spot.

Comment by Ken Beam on March 7, 2016 at 1:32pm

Thanks Ralph, Ken, Brian & Tom.......... Just thought it may spawn an idea or two for some younger sales reps out there....... perhaps ignite a spark to start their own style & run with it. And if you have any questions, fire `em over & I`ll gladly explain what I use & why I say/do whatever in the clips............ There`s too much stuff out there in regards to this topic....... that definitely can be a tad over-bearing for someone starting out. Believe me, it isn`t as overly involved as some would like you to believe it to be......... Hell.....maybe I ought to show up at a conference and teach "Let`s roll our sleeves up & dive into cuttin` Videos 101"-- ha! ha!

Thanks again.............. Ken-

 

Comment by Tom Gorham on March 6, 2016 at 2:45pm

Outstanding, as always Ken.  You continue to set the bar high for others in creating product/relationship videos. 

Comment by Brian Bennington on March 6, 2016 at 2:23pm

Real believable "down home" style presentation.  Ten years, huh.  Well, it just goes to prove the #1 "Rule of Life" I taught our kids, which is "The more you do it, the better you get at it."  It's a shame every Infiniti buyer in New Jersey can't see this!  I have a few productions question I could ask, but I don't want to get into the weeds on this, a well-acted well thought-out customer-specific video.  (Ralph and Cal could sure have benefitted for your skills.)  

Comment by Ken Dugas on March 6, 2016 at 12:33pm

Great Job Ken!

Comment by Ralph Paglia on March 6, 2016 at 12:17pm

Now... This is how you do a custom video in response to a customer inquiry! The "reciprocity" impact on most people will be hard to resist, which leads to a sale. Ken does this so well, and for so lomg he makes it almost look easy.