Automotive Digital Marketing ProCom

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No choice but to participate in User Generated Content (UGC)

Dealerships have no choice but to participate in User Generated Content (UGC) activity on Social Networks

Dealers and OEM’s are no longer leading the brand conversation. Customers are moving from merely commenting on products and service to creating their own messaging and content about their brand and dealership experience. Dealers who do not participate with their online communities risk having their brand defined for them.

Views: 9

Tags: 2.0, Content, Generated, Networks, Social, User, branding, content, tactics, web


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