Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

NJ VW | Oprah Winfrey 2012 Beetle Gift Delivered at Douglas Volkswagen 10/13/2011 | Union County NJ 2012 Beetle Center


OprayBeetle.gif
 
The following article provided by Summit Patch;

Oprah Gift Rolls Off Summit Car Lot

A woman from South Orange collects her winning silver prize.
 
October 13, 2011
 
 
Outside, as the cloudy sky let down small drizzles of rain on the parking lot, inside the Douglas Volkswagen showroom salesman Chris Ng kept a sunny smile as he explained the features of the new Volkswagen Beetle to Toi Jackson and her husband. A yellow sticker sat under the windshield, it read: Sold. *Oprah* Do Not Touch.

This wasn’t your everyday new vehicle delivery. The 2012 Beetle, only the second to drive off the lot, was among the final prizes given away by Oprah Winfrey during the last season of her namesake television show. Jackson, a Maplewood teacher and South Orange resident, chose Summit to claim her prize on the advice of her husband Isaiah, a retired police officer.

“Toi and I, we’ve been talking for a week or two,” said Ng about preparations for the pick up, which Volkswagen's corporate honchos planned for today. Ng got the news he would be handing off an Oprah prize earlier this month after a call from Volkswagen headquarters in Virginia to Douglass’ managers.
“I was very excited,” said Ng about hearing the news. “It’s not every day that you get to do something as nice as this,” he said with a grin. Ng has worked at the Summit dealership for 5 years and has never given away a car.

Isaiah Jackson said his family chose the Summit dealer because of its reputation as a “reliable place” with customers. “I did some research,” he said. Although he and his wife live closer to a dealer on Route 22, they wanted to do business in Summit because of what co-workers and friends recommended.

A friend of Isaiah, a former co-worker who happened to be in the dealership on other business congratulated the couple. “It’s a blessing to get a gift like that,” said Sharice Wilson.

But the journey to the silver Beetle started when Toi Jackson and her close friend Karla Ridley of Cranford got the invite from Oprah's producers to come to Chicago for a Nov. 16 show taping. Jackson and Ridley were selected after Jackson wrote a letter to Oprah about a foundation she created for domestic violence called “Just Breath.” Ridley was her inspiration, she said. They appeared on the show for an episode about personal heroes. All the guests on Oprah's show received earrings, cookware and iPads, in addition to the car. Ridley decided to pick her car up in Linden later in the afternoon.

Although the car was a gift for Toi Jackson, it was clear her husband was going to take it for a spin every now and then. “This is a bad car, man. I like this,” he chuckled just before his wife took the wheel to roll out of the dealership. To mark the special occasion Toi had the priveledge of driving the car out of the showroom doors.

“That’s the first time we ever let a customer drive off our showroom floor,” said Kurt Steger, the sales manager at Douglas Volkswagen
. The new Beetles went on sale earlier this month. Steger said the “Oprah” Beetle, which has no special markings and looks like a regular 2012 model, was stored away from the other cars. “We protected this one a lot more,” he said. The only other Beetle sold this month was a red colored model that was bought by a Summit resident.

After slowly rolling off the showroom, and sitting in the lot, Toi Jackson had the smile of someone who, well — just got a free car. She was congratulated and drove off back to South Orange.

Ng stood in the drizzle a while longer to answer a reporter’s questions. He wouldn’t be earning his regular commission on this sale, but that didn’t bother him. This was something they call a “courtesy delivery” in the car business. Even though some patrons and employees were excited by the star power attached to the transaction, for Ng it was just about doing his job. “This isn’t anything different from how we treat other customers,” he said.

Views: 97

Tags: 2012-Beetle-New-Jersey, Bernardsville-NJ-2012-VW-Beetle, Bridgewater-NJ-2012-VW-Beetle, Douglas-Volkswagen, Linden-NJ-2012-VW-Beetle, NJ-VW, New-Jersey-Volkswagen, Rockaway-NJ-2012-VW-Beetle, USA, Union-County-NJ-VW-Dealer, More…VW-New-Jersey

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service