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NHTSA - Car Allowance Rebate System Dealer Advertising Guidelines - Preapproval Email

NHTSA REQUIRED ADVERTISING DISCLAIMER: "CARS is a program of the U.S. Department of Transportation’s National Highway Traffic Safety Administration (www.cars.gov)"

NHTSA Administered Car Allowance Rebate System (CARS): Advertising Usage Guidelines

Use of the CARS Logo

NHTSA will permit the CARS logo to be used in advertisements (print, Web or television), provided:


* The logo is displayed in immediate proximity to a description of the CARS.gov program
— and not so it is associated generally with the contents of the entire advertisement.
* The user makes no alterations to the CARS logo, which includes the www.cars.gov internet address.
* Each advertisement utilizing the CARS logo displays the following required disclaimer (which may appear as a pop-up during mouse-over on the Web): "CARS is a program of the U.S. Department of Transportation’s National Highway Traffic Safety Administration (www.cars.gov)"
* Advertisements do not include quotes from the National Highway Traffic Safety Administration (NHTSA) Administrator or any other federal employee.

How to Obtain the CARS Logo
(examples shown below)


Any advertisement or television spot using the CARS logo must be submitted for and receive advance approval by the National Highway Traffic Safety Administration’s (NHTSA) Office of Consumer Information. NHTSA’s review will take 1-2 business days after submission. After NHTSA’s reviews and approves the proposed use of the CARS logo, the agency will provide the CARS logo to the user. Advertisements that do not use the official NHTSA provided CARS logo do not need to be submitted for approval.

NHTSA prefers that materials be submitted for agency approval in the following formats:

* For print advertisements: screen resolution PDF's.
* For television spots: VHS, CD-ROM or electronic file (Media Player or QuickTime compatible).
* For Web advertisements: HTML or flash type file or link to an externally accessible Web site.

CARS Advertising Review Contact Information:

For questions regarding these guidelines or to submit materials for review, please contact Kristen Allen in NHTSA's Office of Consumer Information. Phone: (202) 493-0524. Email: kristen.allen@dot.gov.

NOTICE TO DEALERS:
The ADP Digital Advertising Bundled Campaign Programs for Dealers are compliant with NHTSA Guidelines and NHTSA required advertising pre-approvals, when applicable, are obtained from NHTSA by ADP Dealer Services on behalf of our client dealers.

For more information, call ADP Digital Marketing Sales at: (888) 249-8180 or to get started ASAP, complete the online form accessed by clicking the image below:


The section below previously appeared in another Ralph Paglia Blog Article and is inserted below due to its relevance to the above article and references:

ADP Digital Advertising is offering a "Turn Key" Cash For Clunkers Digital Marketing Program ofr dealers who would like to drive more showroom and website traffic, phone calls and leads by leveraging public interest in the Cash For Clunkers CARS government funded automotive sales stimulus program. You can simply fill out the lead form at www.DigitalAdvertising.bz, or if a Ford or Lincoln Mercury dealer use the form at www.FLMDigital.com, or simply call the ADP Digital Advertising team at 888-243-2935.

The Cash For Clunker online advertising program ADP is offering includes three packages:

1. CFC Headquarters Digital Advertising Campaign Package - $10,000 a month
This package includes a Cash For Clunkers dealership VIDEO microsite with a Cash For Clunkers keyword enriched domain name, locally formatted SEO services, AdTracker toll-free number, lead form sourcing ID, $2500 a month in paid Search Engine Advertising and $5000 a month in Behavioral Targeted display advertising, $2500 a month in Website Placements of Display Advertising (includes Kelley Blue Book), animated Flash based advertising creatives, Double-Click hosting with Floodlight and Spotlight tracking and reporting of both Post-Click and Post-Impression Key Buying Activities (KBA), along with Omniture SiteCatalyst reporting and tracking application for a full suite of metrics.
A 3 month ADP Digital Advertising agreement is used for this package.

2. CFC Participating Dealer Digital Advertising Campaign Package - $5295 a month
This package includes a CFC dealership VIDEO microsite with a Cash For Clunkers keyword enriched domain name, AdTracker toll-free number, lead form sourcing ID, $1500 a month in paid Search Engine Advertising, $2500 a month in Behavioral Targeted display advertising, $1000 a month in Kelley Blue Book website advertising, animated Flash based advertising creatives, Double-Click hosting with Floodlight and Spotlight tracking and reporting of both Post-Click and Post-Impression Key Buying Activities (KBA), A 3 month ADP Digital Advertising agreement is used.

3. CFC Dealer Microsite - $595 a month
Includes a CFC dealership VIDEO microsite with locally formatted SEO services, AdTracker toll-free number, lead form sourcing ID and Google Analytics installed for reporting and tracking. This package requires 12 month ADP Digital Advertising agreement for microsite only, with the option to change the microsite's theme after the CFC program expires to any of the 35 microsite designs at www.DealerMicrosites.com ..

Here are a few images of the ADP Digital Advertising Cash For Clunker Dealer Advertisements, you can click on each image to open a window with the animated Flash advertisements running in full glory as they do on a web site:

Views: 190

Tags: Car Allowance Rebate System, Dealer Advertising, Dealer Marketing, NHTSA, NHTSA Advertising Guidelines

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