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NFL Players Love Appearing in Local Television Advertising


Football season is just around the corner, so naturally many local businesses are linking up with some of their city’s NFL starts, as they seek to get a leg up on competitors and capture market share.


In Miami, where superstar athletes are becoming commonplace in the glitzy city, the Dolphins' Brandon Marshall will be broadcast not only on Sundays catching passes, but also in automotive advertisements promoting the Warren Henry automotive group’s line of luxury car dealerships.


Marshall has been named as the “Official Brand Ambassador" for the dealership, and will serve as spokesman for the luxury car dealership. He will appear in a series of television advertisements get to cruise around South Beach in a new 2011 Jaguar XJ, according to the South Florida Sun-Sentinel.


Marshall has had a bit of a troublesome past, so it will be interesting to see if his image will improve with a change of scenery, and if his work in automotive advertising will lead to bigger and better endorsement deals.

The announcement got us poking around YouTube for some other notable marriages between NFL stars and local businesses. The results, as I am sure you can imagine, had us laughing.


Tell us your favorite, or send us along some videos we may have overlooked.

Buffalo Bill Leodis McKelvin Invades a Sports Memorabilia Store


The Cincinnati Bengals' Carson Palmer Adds Flavor to a Backyard Barbecue

Super Bowl Champion Jim McMahon Encourages Chicagoans to Hop on a Scooter



Views: 83

Tags: advertising, automotive, football, local

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Comment by Ted Frazier on August 27, 2010 at 6:07am
Haha, That Jim McMahon spot is one of the worse ads I've ever seen. It does well to capture the personality of McMahon, but I can guarantee it damaged the image of Honda Scooters because the only clip with the scooter in it is where Jim gets off it and walks away. And there seems to be a lot of sarcasm in his voice at the end.

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