Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Lafayette, CO (July 31, 2012) — KPA announced today the launch of KPA Mobile, providing auto dealers with more leads than any other mobile website provider through a combination of fast loading pages, fewest clicks, large images in listing pages, and properly positioned call-to-actions (CTA’s).
The number of online Internet shoppers using mobile devices is growing very fast. More significantly, mobile shoppers are more often in-market customers using their mobile device during the sales process, frequently on the dealership’s lot. Location and direction services, large images, and easy call-to-actions, including single-click phone numbers on every inventory page, determine customer experience.
“A great customer experience is everything when it comes to high-converting mobile websites. In today’s world that means customers expect fast loading websites, showing large pictures of actual inventory with single-click directions to the dealership using the GPS location services available on the phone, and with single-click-to-call on every inventory listing page,” explains Richard Valenta, KPA’s Vice President of Internet Marketing products, “I’m very confident that KPA Mobile delivers a better customer experience and therefore more leads than a dealership would get from any other provider.”
KPA Mobile is designed to generate highly qualified leads with very little maintenance and tailored to the dealers branding preferences. Key features include:
KPA Mobile is available today for dealerships using KPA Websites or websites from other providers. For more information, visit www.kpaonline.com/mobile or call (800) 717-8502.