Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
S.M.A. Alliance has added another feature to its program which is a News Release Distribution Service. This has proved to be highly effective and useful for car dealerships by getting their dealership name branded and highlighted on the Internet. It also drowns out negative reviews from competitors or angry customers that would have complained no matter where they had purchased a car.
The News Release Distribution reaches all the Automotive Hot Spots and is submitted to over 500 of our journalists. We orginally developed this part of the program to out-weigh the negative feedback that was being developed by one of our participating dealers when it was not rightfully deserved.
The dealership I was referring to was a victim of Yelp, a classified review site that is generated by real people. Of course, these type of sites often produce companies that demand you pay them a set price per month ($1500 for this dealership's instances) or they will destroy their reputation over the Internet. Rather than acting as a postitive review system for the dealers that pay for this abhorent service, they drown out all the competition with un-factual reviews. This dealership was suffering from none other than car dealer antics, which is how our news release distrubtion became a valuable and rightful solution to counter-weigh the situation without starting a war.
Our News Release Distrubtion ranks high on the search engines and portrays the favorable news and up-coming events for the dealership. One of our participating dealers submitted a news release "12 Reasons Why" which featured a comprehensive incentive plan for new and participating customers including free oil changes, a point earning system, and individual portals for all members.
If a potential customer sees a dealership's inventory on the Internet, the next step is researching the actual dealership. If they see postive reviews and news releases, the skeptisicm and stereotypes are dismissed. The greatest benefit of the Internet is also its downfall-the ability for anybody to say anything with no reason. The News Release system is met to combat and eliminate this type of slander by positevely reviewing the positive facts, drowning out the negativity to where it belongs...at the bottom of the list.