Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
|by Josh Escusa, Reputation Management Specialist|
Google Software Engineer Kumar Dabbiru recently announced review extensions for your search ads. Dealerships that use Google Adwords can now incorporate great customer feedback into their ads in the form of a direct quote or summary statement. This screenshot from Dabbiru’s post shows what these ads will look like.
Dealerships using Cobalt's dealer reputation management solution and one of Cobalt's digital advertising packages have had the option to highlight customer reviews in their display and remarketing ads since February 2013. Cobalt's 5 Star Ads feature direct quotes from recent customer experiences focused on anything from new car sales, to service appointments, to overall customer satisfaction.
The impact of your reputation on your advertising has been proven, and review-based remarketing ads can have great success when paired with optimal websites.
Google is also embracing the placement of reviews in forms of digital advertising by offering their Adword customers the ability to incorporate reviews in paid search ads.
Google notes that the source of reviews for Adwords search ads must be reputable third party sites. Your Google listing is a perfect example of what Google would consider a reputable site. So you'll want to make sure you're keeping your listing up-to-date and that you're paying attention to your customer’s reviews and responding accordingly.
One of the most noticeable improvements--- no longer do you need to log into Google Places for Business separately to edit your business information, check your visitor statistics, or manage your offers. All of this can now be conveniently managed on the same platform that you manage your social media.
Here are some of the other features you'll find in this new dashboard:
Here's an example of what the new platform looks like:
The newly designed dashboard is a welcomed addition to your reputation management arsenal. Not only is this platform more organized and easier to manage, it's also more visually appealing. And now your Google page will also be a great source of customer-generated reviews that can now be leveraged in your search advertising.
As time goes by Google plans to edit existing features and add more to the Dashboard. Be sure to check back with us to stay on top of theses updates as they come.
Until then, what do you think about the addition of review extensions in your search ads? Will you be taking advantage of this unique opportunity to showcase your customer reviews in your advertising?
The Street Smart Guide to Automotive Reputation Management
Google's just one of the players in the reputation management game. There's a ton more to managing your dealership's reputation. This eBook will arm you with the do's & don'ts and the top myths in automotive reputation management, as well as some compelling data on the proven impact of reviews in the car-buying process. Download eBook
About the Author
|Josh Escusa is a Reputation Management Specialist at Cobalt. He graduated from Washington State University with a BA in Psychology. Josh has career experience in web development, social media, email marketing, and SEO. He currently works with dealerships to improve their online presence through engaging with their customers and showcasing their excellent customer service. In his spare time, Josh is an avid mixed martial artist, social dance instructor, and adventure seeker. His first car was a 1992 Lincoln Continental. Feel free to reach out to Josh at firstname.lastname@example.org.