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Today's new-vehicle buyers are considering fewer and shopping fewer dealers. What are the reasons for these shoppers to purchase vs. avoid?
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Today’s new-vehicle buyers are considering fewer models and shopping fewer dealers.
In fact, on average, buyers physically shop only 3 models, one of which they buy.
But what are the reasons these shoppers purchase vs. avoid?
According to the recently released J.D. Power 2016 U.S. Auto Avoider StudySM, exterior styling is the top reason shoppers buy a particular model. It is also the top reason to avoid a particular vehicle, followed by the vehicle costs too much and interior styling.
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