Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

New Safety Features in 2017 Car Models That Redefined Driving as We Know it

Just recently, devices such as the cruise control, air bags, and lap seat belts, were the trending novelties with regards to car safety features.
Unfortunately, auto accidents still happen even with the presence of these high-end safety features. When involved in a car collision, consider hiring a car accident lawyer to assist with recovery of losses and with legal paperwork. Your attorney will help you
discover how you can handle your car insurance company as well as gather evidence essential for your case. However, having your car equipped with automated technologies such as self-parking and autonomous cruise control mitigates the risk of being involved in fatal traffic accidents. Read on to learn about the most recent car safety features.

Lane Keeping Assist

Based on NHTSA's statistics, at least 37% of all road fatalities in the U.S, result from automobiles veering off the road. The primary purpose of the Lane Keeping Assist Technology is alerting the driver when the system detects a deviation of the car from the right traffic lane. Besides, this mechanism works conjointly with Radar Cruise Control, to assist drivers steer and stay on course when driving. Lane Keeping Assist system uses a camera, which identifies the lines on the different types of roads and helps keep within these lines.


Automatic Parking

Parking a car remains a nerve-wracking experience for some drivers, especially when you have to squeeze into tight spots. Based on research, about 14% of all car collisions that cause damage happen in parking lots. The inclusion of rear-view cameras has enabled more drivers to park their automobiles safely. However, these rear-view cameras are not entirely reliable in preventing the occurrence of parking lot collisions. The invention of automatic parking feature has proven more efficient in improving one's safety when parking. With this feature, you only need to pull up to the vehicle in front of the open area. The car then utilizes its cameras and radar to park into the open spot. The 2017 Toyota Prius comes with Intelligent Parking Assist while the Lexus LS has a self-parking mode.


Adaptive Cruise Control

It is a more sophisticated cruise control system, designed to control your car's speed automatically. This form of regulation is essential in maintaining a safe following distance. The mechanism makes use of special radar, usually installed at the back of a vehicle's grille. The radar works by determining the momentum and distance of the car in front of it. The adaptive cruise control is more efficient than the traditional systems, in that it regulates speed, ensuring a proper distance is maintained between vehicles in the same lane. If the lead car slows down or the radar sensor detects another obstacle, the system transmits a signal to the engine, which activates deceleration.


Electronic Stability Control (ESC)

ESC is another new safety gadget, which prevents the occurrence of auto accidents by mitigating the dangers of skidding. The ESC mechanism is activated when a driver loses control. It employs a computer-controlled device to apply individual brakes and bring the vehicle back to the right course.


The newest car safety technologies, which include adaptive cruise control and automated parking system, reduce the likelihood of traffic accidents significantly. As such, consider having your automobile installed with these cutting-edge features.

Views: 38

Tags: 2017, Automatic, Features, NHTSA, Parking, Safety


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

3. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

4. Understanding Customer Intent

Posted by Colin Forrest on September 22, 2017

Share the Best Content w/AutoMarketing Community

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service