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New Multi-Screen World for Automotive Marketers

The New Multi-Screen World for Automotive Marketers

Today 90% of our media consumption occurs in front of a screen. As automotive consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals when it comes to buying cars and accessing vehicle related services.

Today 90% of automotive consumers consume their information from in front of a screen. This cross-platform behavior is quickly becoming the norm, and understanding it has become an imperative for car companies and automotive retailers. Here are some insights from our latest research:

  • 90% of consumers begin a task on one device and then complete it on another device. Smartphones are by far the most common starting point for this sequential activity.
  • TV no longer commands our full attention. In a typical day 77% of viewers use another device while they are watching TV. Because of this, a business's TV strategy should be closely aligned and integrated with the marketing strategies for digital devices.
  • While consumers are using more than one device simultaneously, content viewed on one device can trigger specific behavior on the other. Businesses should therefore not limit their conversion goals and calls to action to only the device where they were initially displayed.

Discover many more valuable multi-screen insights.

Download the interactive study as a PDF.

Access the infographic.

Source: www.thinkwithgoogle.com

Views: 58

Tags: Automotive, Marketers, Multi-Screen, New, World, for

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Comment by Tom Gorham on September 19, 2012 at 5:15pm

Great article.  It's necessary today to take a multi-platform stance with marketing and understand how all the platforms work together with one goal.  It's all leading to being permanently connected 24 hours a day.  Maybe we will receive ads or commercials in our dreams. ;-)

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