Your Dealership's Digital Assets: Are They Serving Your Customers Right, Before They Come Into The Showroom?
As the tastes of the social generation and their shopping behaviors change, so must the areas in which retailers promote themselves in order to make the most of their advertising dollars and bring in new business.
Potential customers have started to evolve from simple website browsing to using mobile. With 18% of the share of all mobile phones being "smartphones" and a growing ownership base of tablets, small-screen mobile computing, shopping and fulfillment is becoming a distinctly new, "hurry-up" marketing vertical.
The businesses that are prepared to move forward should have a strategic plan for digital media, and Don Graff Automotive's August seminar at DeVry University's Paramus Center campus will provide a roadmap and ideas to create the new auto space digital strategy for your dealership.