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New Challenges That Come With the Use of Mobile Technology

The fact that people are spending more times using their mobile devices can be either an enormous opportunity, or an enormous headache, for your business.  The headache comes as a result of the new questions that mobile device use causes business owners to ask:

1)      Will customers and prospects still visit my website? If so, how can they see it on that little screen?

2)      If they are on the phone and not at their computer, will they read my emails?

At the same time, each of these problems presents the business with a great opportunity to capture additional market share, customer loyalty and profits.  Any business owner that tackles each of these challenges head on will find that they have put themselves in a position to create more revenue and more opportunity.   Here are answers to the questions.

Will Customers Still Visit My Website? If So, Will They Be Able To See It?

When surveyed in June 2011, mobile device users reported that they used the Internet on average 74 minutes per day, up from 64 minutes six months prior to that.  Additionally, when mobile device users were surveyed by Prosper Mobile Insights, a research firm, a significant number stated that Internet usage was the one function on their Smartphone or iPad that they could not live without.   People are going to continue to visit websites, and they are going to visit them on their mobile phone.

However, most websites are not constructed to be visible on a mobile device. In fact, if you use your mobile device to see how your site appears on it, you may find that it does not fit well on the screen.  This is something that can easily be fixed by qualified marketing consultants.

Our company can help you to build a mobile version of your website so that visitors will be able to see all of the most important information about how to contact you, what you offer and what your latest news is.  If you notice that your website does not give visitors all of the information they need when you view it on a mobile device, contact us.  We can usually put something in place for you in less than a week.

If They Aren’t On the Computer, But On Their Personal Mobile Device, Will They Still Read My Emails?

Statistics indicate that people are reading their email while on their mobile devices, and the rate at which they are doing so is increasing.  Mobile analysis firm, Knotice, recently reported that 20% of all emails viewed were viewed on a mobile device.  That may not seem like a significant statistic by itself.  However, that 20% is a 51% increase since December 2010.   So in answer to the question, there is no reason to believe that email is going away, or that clients and prospects won’t see it. 

However, mobile technology has provided savvy business owners the opportunity to connect with their customer directly by their mobile phone.  This connection allows them to build a contact database of mobile telephone numbers.  They are able to do this with SMS text messaging.   It is possible that text messaging, as a way to contact and manage a customer database, is as much if not more effective than email.

The good thing is that open/read rate statistics for text messages is between 90% and 95%, according to multiple mobile statistical survey companies, including the Neilson Company (TV ratings company).  SMS text messaging gives you a very close, personal and direct way to offer your prospects and customers an incentive to come to your location that is immediate.   Additionally, a system like this can be relatively inexpensive to set up depending on the complexity of your business. 

Regardless of this or any other marketing challenge that is posed by new mobile technology, we can help you meet it, whether you need to implement a new mobile website or you need to put a text messaging program in place.  Call us today and let us show you how to meet your mobile prospects and customers where they are, and see your profits grow now and in the future.

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Tags: #automarketing, #mobile, auto, leads, marketing, mobile, processes, sales, text

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