Automotive Digital Marketing

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New Automotive Consulting Company Formed by PCG Digital Marketing Founders

EATONTOWN, NJ – PCG Digital Marketing, New Jersey’s fastest growing Internet Marketing Agency, is pleased to announce the launch of their new automotive consulting company, PCG Consulting Inc.

 

PCG Consulting was formed to meet the needs of car dealers who need assistance in creating effective processes, measurement standards, and intelligent reporting for their business operations.

 

The consulting division will be a separate company from PCG Digital Marketing and will provide vendor-neutral recommendations for products and services that can assist dealers to increase sales and profits.

 

According to Brian Pasch, CEO of PCG Consulting, “Dealers are asking for assistance creating processes and reports to measure the ROI of Internet marketing investments.  Dealers also recognize that their BDC/Internet departments need training, inspection, and accountability in order to improve their success handling online leads and calls.  Our consulting team will provide a holistic approach to increase the productivity and success of the dealership.

Marc McGurren Joins PCG Consulting Team

 

PCG Consulting also announced today that Marc McGurren will be a partner in this new enterprise and will head up the Internet/BDC consulting team. Marc is the former Internet Director for the Jerry Durant Auto Group located in Weatherford, TX.

 

Most recently, Marc was featured on the cover WardsAuto Dealer Business Magazine for his strategies on being one of the top General Motors Internet dealerships in the country. He is a regular contributor and community editor for Drivingsales.com and speaker at multiple automotive conferences.

 

McGurren has held positions in the automotive industry that range from salesperson, sales manager, finance manager, general manager, assistant service and parts director, as well has his most recent position as Internet director.

 

His passion and desire to execute digital marketing strategies is contagious and his track record of “you can’t fix what you don’t know” helped the Jerry Durant Auto Group to have the best year in 42 years and sell over 10,500 cars in 2011.

 

PCG Consulting will be lead by partners Brian Pasch, Glenn Pasch, Ananth Godavari, and Marc McGurren.

 

Dealers looking for a comprehensive review of their business processes, marketing budgets and strategies for 2012 should contact Kristen Chiarello of the PCG Consulting at 732-450-8200 or via email at kristen.chiarello@pcgmailer.com.

 

The PCG Consulting team will be at the 2012 NADA Conference February 3-6 in Las Vegas.  Dealers can meet the team and learn more about their consulting services by visiting Booth #3659.


About PCG Digital Marketing

 

PCG Digital Marketing is a digital marketing agency that serves growing businesses in all industry sectors.  PCG is a leader in automotive marketing education and is nationally recognized as a leader in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as well as an award winning Internet training firm.

 

Most recently, they were named to the Inc 500 Fastest Growing Private Companies list ranking #192 nationally and #7 in their home state of New Jersey.

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Join Automotive Digital Marketing

Comment by Cole Matthew Mitguard on January 24, 2012 at 10:54am

Good luck with the new endeavor Brian! 


Influencer
Comment by Stan Sher on January 18, 2012 at 6:27pm

Congratulations guys...this will be interesting


Influencer
Comment by Yago De Artaza Paramo on January 18, 2012 at 2:37pm

Congratulaions Brian.

Comment by Marc E McGurren on January 18, 2012 at 12:49pm

Thanks all!  Very humbled and excited to be a part of PCG!  Can't wait for a phenomenal 2012!!!  

Comment by Rob Fontano on January 18, 2012 at 7:36am
Great job gang! Much success!

Influencer
Comment by Brian Pasch on January 18, 2012 at 6:58am

Thanks Joey!


Dealer
Comment by Joey Abna on January 18, 2012 at 6:53am

Congratulations to Marc and the PCG Team.


Influencer
Comment by Brian Pasch on January 18, 2012 at 2:57am

Thank you Ken...it means a lot to receive encouragement from the professional community. 


Influencer
Comment by Ken Nix on January 17, 2012 at 9:06pm

Congrats on the new acquisition Brian. Best wishes for your company in the future. I can't think of anyone I know, who deserves success as much as you do.


Influencer
Comment by Glenn Pasch on January 17, 2012 at 8:21pm

Welcome to the Team Marc. We are very excited about this new opportunity to help dealers improve their business processes. Please come by and see us at DMSC and also at NADA.

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