Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
PCG Consulting was formed to meet the needs of car dealers who need assistance in creating effective processes, measurement standards, and intelligent reporting for their business operations.
The consulting division will be a separate company from PCG Digital Marketing and will provide vendor-neutral recommendations for products and services that can assist dealers to increase sales and profits.
According to Brian Pasch, CEO of PCG Consulting, “Dealers are asking for assistance creating processes and reports to measure the ROI of Internet marketing investments. Dealers also recognize that their BDC/Internet departments need training, inspection, and accountability in order to improve their success handling online leads and calls. Our consulting team will provide a holistic approach to increase the productivity and success of the dealership.”
PCG Consulting also announced today that Marc McGurren will be a partner in this new enterprise and will head up the Internet/BDC consulting team. Marc is the former Internet Director for the Jerry Durant Auto Group located in Weatherford, TX.
Most recently, Marc was featured on the cover WardsAuto Dealer Business Magazine for his strategies on being one of the top General Motors Internet dealerships in the country. He is a regular contributor and community editor for Drivingsales.com and speaker at multiple automotive conferences.
McGurren has held positions in the automotive industry that range from salesperson, sales manager, finance manager, general manager, assistant service and parts director, as well has his most recent position as Internet director.
His passion and desire to execute digital marketing strategies is contagious and his track record of “you can’t fix what you don’t know” helped the Jerry Durant Auto Group to have the best year in 42 years and sell over 10,500 cars in 2011.
PCG Consulting will be lead by partners Brian Pasch, Glenn Pasch, Ananth Godavari, and Marc McGurren.
Dealers looking for a comprehensive review of their business processes, marketing budgets and strategies for 2012 should contact Kristen Chiarello of the PCG Consulting at 732-450-8200 or via email at firstname.lastname@example.org.
The PCG Consulting team will be at the 2012 NADA Conference February 3-6 in Las Vegas. Dealers can meet the team and learn more about their consulting services by visiting Booth #3659.
About PCG Digital Marketing
PCG Digital Marketing is a digital marketing agency that serves growing businesses in all industry sectors. PCG is a leader in automotive marketing education and is nationally recognized as a leader in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as well as an award winning Internet training firm.
Most recently, they were named to the Inc 500 Fastest Growing Private Companies list ranking #192 nationally and #7 in their home state of New Jersey.