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NADA 2013 Workshop Provides Dealers with Gameplan for Accessories Sales Success

“Accessories Success Gameplan” presented by auto industry veteran and expert Sidney Haider provides dealers with an easy process to generate an additional $500 per copy


San Francisco, CA – January 15, 2013 – izmocars ( today announced that Sidney Haider, president of the Company’s AddOnAuto (AOA) division, has been selected by the National Automobile Dealer Association (NADA) to present a workshop on in-dealership auto accessories sales success at their annual Convention and Expo in February in Orlando, Florida. Haider’s presentation utilizes the success data and best practices of hundreds of dealerships across the country to provide an easy process for successful accessories sales.  Dealers using this accessories sales gameplan generate, on average, an additional $500 per copy.


In addition to providing proven strategies for generating additional accessories revenue, the workshop curriculum includes how to’s on: streamlining the accessory sales/order handling process; enhancing the customer purchase experience; creating engaging e-mail campaigns; enhancing website functionality/engaging more visitors, and more. Haider’s workshop will also cover 7 P’s for successful accessories sales: Process, People, Product, Pricing, Profit, Presentation, and Pay Plans.


“Accessories sales represent an important area for dealerships seeking to diversify revenue and increase profit and, with the right practices in place, dealerships can easily have much more than their current 6% of the $30 billion accessories market. We know this is true because there are dealerships across the country who have put the right processes in place and are doing it already!” said Haider. “This presentation will share the secrets of these dealerships’ success and ensure that every workshop attendee will be armed to increase revenue in his/her dealership by an average of $500 a copy.”


Haider has over 22 years of broad-based experience in retail automotive Internet sales, dealership management, marketing, and business development. He is renowned for his revolutionary processes and practices for increasing accessories sales in dealerships, and has traveled the country helping hundreds of dealerships diversify revenues and increase profits with his streamlined approach to accessories sales that improves, integrates and streamlines the entire process across dealership departments and sales teams. For many dealerships that have used these best practices, accessories sales at least doubled, tripled, and even grew thirteen-fold.


The 75-minute workshop titled “Accessories Success Gameplan,” will be presented at the 2013 NADA convention, which takes place at Orlando’s Orange County Convention Center. The workshop will be presented on the following dates and times in room W306:


Friday, February 8, 2013 – 12:15 pm – 1:30 pm ET

Saturday, February 9, 2013 – 10:30 am – 11:45 am ET

Monday, February 11, 2013 – 8:30 am – 9:45 am ET


Sponsored by NADA University, the workshop is part of the Parts and Accessories education track and is available to NADA attendees in the Dealer, Manager or Allied w/Workshop registration categories. The workshop will be seated on a first-come, first-served basis, and there is no additional registration and no sign-up for the workshops. To learn more about this workshop, and to register for NADA 2013, please visit


About izmocars
izmocars is a leading provider of Automotive Business Solutions including: Website and Online Marketing Solutions, Enterprise-level Automotive CRM, iConsult - Sales Performance Coaching and AddOnAuto - an In-Store Accessories Sales Solution.

izmocars is also the world's leader in Interactive Media Content for the automotive industry. Founded in 2002, izmocars services some of the most successful eDealers in the country.

izmocars is based in San Francisco, with offices in Long Beach, CA and Brussels in Europe.



CONTACT: mWEBB Communications for izmocars, Melanie Webber, +1-424-603-4340,, or Angela Jacobson, +1-714-454-8776,


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