Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
So what does this means to auto dealers? It means that they may need to put a little elbow grease into posting their inventory on Craigslist; this could mean adding a staff member or allocating this responsibility to an Internet or BDC manager. Our most valuable assets are our integrity and the integrity of our staff, vendors and advertising sources.
I’ve decided to take an alternate path and train our dealership personnel to properly upload their vehicles to Craigslist and abide by their terms and conditions. We will always ask this question and decide: is it just, fair, and right to do what we intend to do and put ourselves in their (Craigslist) position. The answer is obvious. We will prosper and grow when we obey their 'laws' even if we don't like them.