Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!


Just those three words evoke all types of emotions and memories. Those three words bring back memories no matter what age you are now, the model of the car, the cost, the dents the dings, the noises coming from under the hood, how long you owned it, and perhaps most of all: 

”Man if only I had kept________ what would that be worth today?"


The first feeling most people think of is the freedom that first car gave us, the independence, no longer were we dependent on mom, dad or an older buddy to cart us around when we wanted to go someplace or get something. The feeling of owning something that almost felt alive when you turn the key. The adventure of driving places perhaps your parents didn’t drive to (or even know about). The thought of a first kiss,our first speeding ticket, or fender bender. Remember how clean you kept that first one, the time spent washing and polishing. Recall how many people said to you…”Be careful, this isn’t a toy” oh the memories.


My first car was a 1949 Willys Jeepster. No I didn’t get it when it was new, before you all ask. I turned 16 in 1967 and my dad was a manager at a Cadillac Dealership near Cleveland Ohio and they had taken it on trade, he bought it and then brought it home and sold it to me. At the time I was a caddy at a country club and also mowed lawns for a small landscaping company to earn money to be able to get a car when I got my license. This Jeepster was in pretty good shape and cost me $600 bucks which was a whole bunch of money when you’re making $75 a week. I was pretty pumped up about it and it was far different from anything anyone had at school. I remember one kid who’s parents were loaded got a new GTO every six months, but mine was cooler…it had an AAAARRROOOGGGAAA Horn, Red, with a white convertible top, 3 speed on the column and an AM radio, heater and wipers that were interesting when it rained.


The very first day I drove it I was headed over to a girls house… go figure, I had just lite a cigarette and it fell on the floor I bent over to pick it up while holding onto the steering wheel which I must have pulled slightly to the left coming over a hill. I looked up just in time to see another car right in front of me and I yanked that steering wheel hard to the right and ran into a fence. I was OK, wasn't going fast, no seat belts then of course, but I did put a small dent in the right front fender. The police came and asked for my license which of course I didn't have on me.


My court date came and my mom went with me, very embarrassing I must say, and the judge made this huge deal out of me not having my license with me, “What if you had died in this accident young man and nobody knew who to contact?”…really??? I ran into a stupid fence! My mom even thought that was a bit over the top, but I got grounded and guess what I wasn't allowed to do?…..Drive my Jeepster.


That torture lasted one month and it did teach me some very valuable lessons, always have your license and put an ash tray on the dash so you don’t take your eyes off the road. My Jeepster actually started a fad at school when a second person got one too, I acted all happy for him but really I was kind of pissed cause now mine wasn’t the only cool car in the parking lot.


I don’t know how long you kept your first car but I had this Jeepster for about 2 years, 2 summers, 2 winters. And Yes I kissed my first girlfriend in it after meeting her at the county fair, my first accident, my first ticket and my first taste of independence and freedom.


Like so many other things in life nothing beats the first one or the first time and that Jeepster was no different, I have had many cars since then, many that cost more than that entire farm I grew up on. I will never forget the feeling of driving down those dirt roads, top down, warm breeze, my right wrist draped over the steering wheel, my left arm resting on the door. That am radio blasting out some weird music from England…. Stones and Beatles…


When you’re at the dealership and that person or couple pulls on the lot, and you approach them, is it possible that what they are looking for is their first car?


Better yet, how about we treat every single person as though this is their very first car and how special those feelings were to us and still are to most everyone


That was My First Car, what was yours?

Views: 557

Tags: car, first, first car, first vehicle, my, stories of life


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Craig Lockerd on November 21, 2012 at 10:31am

Thanks you all,I just find it so interesting how we do in fact as it's been pointed out remember not only the car,but it's "name" the circumstances around the's always been and will always be a "love affair" and feelings and emotion will always be a huge ingredient in the purchase of a car.

Are our people looking at each opportunity as though it could be the first car for that client?

Why wouldn't we look at each transaction that way?

Comment by Joe Webb on November 19, 2012 at 9:02am

I previously posted a blog on ADM back in July of 2009 with the exact same topic and a story about my first vehicle (a 1969 Chevy Camaro, followed quickly by an Eagle Premier).  However, many others commented so I thought I'd share the link to the earlier post so others can have their stories shared as well.

Comment by Shawn Case on November 19, 2012 at 8:04am

My first car was a 1986 Chrysler Laser XT. Red on black leather interior that was later sourced by Chrysler to be submitted into their facilities. I wonder where she is today. That 4 cyl turbo 5 speed was a blast to drive back then! New set of tires every year.

Comment by John Giamalvo on November 17, 2012 at 5:27pm
Good stuff all! OK... Last of the true 70's Muscle Cars! 1979 10th Anniversary Trans Am! Last year before the turbos. What a car! Stolen at Rockaway Beach in '82. I still miss it! Used to use the mirrored t-tops as sun reflectors at the beach!
PS.. Totally see you in the RR Ralph!

Comment by Craig Lockerd on November 17, 2012 at 6:22am

@ Brian,my dad traded for a 57 Desoto at his Plymouth store in late 60's I was allowed anywhere near that that even back then,research was available and used to choose cars....and you had some very cool ones!

Comment by Craig Lockerd on November 17, 2012 at 6:18am

@ Paul,yea,Trans Am's were impossible to drive carefully....

Comment by Craig Lockerd on November 17, 2012 at 6:17am

Your sister,smart girl Jim!...

Comment by Craig Lockerd on November 17, 2012 at 6:16am

That's hot Ralph,great story and how much is that bad boy worth today?....I find it interesting that when most people talk about their first car or 50th car,they typically talk about the "FEELINGS" associated with owning/driving it...we are still and will forever be in the feeling selling business.

Comment by Jim Flint on November 16, 2012 at 7:22pm

1990 Red Ford Mustang LX was my first car . . . On the day we bought the car we came home (at first) with a 1988 Black Chevy Cavalier, but my younger sister said she wouldn't ride to school with me in that car so my dad and I went back and we scored the Mustang.  Complete game changer.

Comment by Paul Green on November 16, 2012 at 5:45pm

My first car was a 1980 Pontiac Turbo Trans Am. My father got the car in a package of cars he bought from our local Chevy dealer. It was copper, but my girlfriends mother told me it was the color of baby crap. I kept it for four months until I totaled it.

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service