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Multi-Task Like a Millennial - Leveraging Multiple Media Simultaneously

Keynote Speaker :

Tamara Darvish 
Vice President

DARCARS Automotive

Auction Direct
Featured Presenters:

Elizabeth Barrera

IT Director
Ancira Nissan

Auction Direct

Gary Marcotte 
Senior Vice President - Marketing

AutoNation

Auto Nation

Mario Murgado

President & CEO

Brickell Motors

Matt Murray

Director - Digital Marketing

Dealer.com

speakers

Doug Frisbie

Automotive Strategist

Facebook

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Jeff Eggen
Experiential Marketing Manager

Ford

Ford

Thilo Koslowski 
Vice President & Lead Auto Analyst

Gartner

Auction Direct

Andrew DiFeo 
General Manager

Hyundai of St. Augustine

Auction Direct

Monica Womack Peterson

Digital Marketing Manager

Lexus

lexus

Donald Foy

Executive Director

Manheim

Auction Direct

Robert Brown

Senior Manager - Social Media Marketing

Nissan

Auction Direct

Sean Wolfington

CEO

Tier 10 Marketing

Auction Direct

Linda Gangeri

Manager - National Advertising

Volvo Cars of North America

volvo

Multi-Task Like a Millennial - Leveraging Multiple Media Simultaneously

The Automotive Social Media Summit is a unique event featuring:

  • Real expertise on key topics
  • Exclusive environment for senior executives
  • Strategic and best-practice presentations
  • Extensive opportunities for peer-to-peer learning
  • Limited sponsor and vendor involvement

Register

The Automotive Social Media Summit is the industry’s only summit focused exclusively on social media. The Summit offers an exclusive environment for senior-level OEM and Dealer executives, with limited sponsor and vendor involvement. The full-day event also continues the learning and peer networking opportunities for those who attend the Automotive Customer Centricity Summit.

 

What You’ll Learn

Consumer trust in social media is rising at the same time as their reliance on traditional media continues to fall. Dealers and OEMs that successfully interact with consumers through social media have a distinct competitive advantage. The key is to overcome the “3 C’s” of social media - Creating, Connecting, and Converting - each of which presents a distinct challenge. The Social Media Summit 2011 will provide real-world examples and strategies to help you overcome these challenges and achieve positive ROI through your social media strategies.

Topics will include:

  • AutoNation’s success creating customer engagement
  • DARCARS’ social media strategy
  • Ford’s “Focus: Rally America” program
  • Hyundai of St. Augustine’s reputation management
  • Volvo’s use of social media to connect with Millennials
  • Nissan’s strategies to ensure a consistent brand image

NEW – Keynote Continuum Presentation!

Many delegates requested continuity between Summits, so for 2011, we’ve added a follow-up presentation to the 2010 keynote address. AutoNation will return to provide an update on the ideas discussed with the delegates last year. You’ll find out if they successfully used social media to create true engagement with their customers, and if this has helped them reach their goal of developing strong customer loyalty.

Closing Panel Discussion

The Social Media Summit will close with a panel discussion featuring thought leaders from Ancira Enterprises, Facebook, Lexus, and Manheim. The discussion will focus on the challenge of creating connections with customers - especially the generation known as Millennials. The panel will provide one last opportunity for all delegates to engage the panelists and one another, leaving the Summit with newly gained insights on social media strategies in the automotive industry.

Register now to engage in this unique opportunity to learn from and network with recognized Automotive thought leaders in an environment focused on high quality peer interaction.

Please contact us at 720-287-0145 or tlsinfo@tlsummits.comif you have any questions.

 

 

 

 

© 2011 Thought Leadership Summits 
Thought Leadership Summits, Inc. - 720-287-0145 - tlsinfo@tlsummits.com
Site Developed by: Synergy Soup Interactive

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Tags: -, Leveraging, Like, Media, Millennial, Multi-Task, Multiple, Simultaneously, a

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