Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Multi-Task Like a Millennial - Leveraging Multiple Media Simultaneously
The Automotive Social Media Summit is a unique event featuring:
The Automotive Social Media Summit is the industry’s only summit focused exclusively on social media. The Summit offers an exclusive environment for senior-level OEM and Dealer executives, with limited sponsor and vendor involvement. The full-day event also continues the learning and peer networking opportunities for those who attend the Automotive Customer Centricity Summit.
What You’ll Learn
Consumer trust in social media is rising at the same time as their reliance on traditional media continues to fall. Dealers and OEMs that successfully interact with consumers through social media have a distinct competitive advantage. The key is to overcome the “3 C’s” of social media - Creating, Connecting, and Converting - each of which presents a distinct challenge. The Social Media Summit 2011 will provide real-world examples and strategies to help you overcome these challenges and achieve positive ROI through your social media strategies.
Topics will include:
NEW – Keynote Continuum Presentation!
Many delegates requested continuity between Summits, so for 2011, we’ve added a follow-up presentation to the 2010 keynote address. AutoNation will return to provide an update on the ideas discussed with the delegates last year. You’ll find out if they successfully used social media to create true engagement with their customers, and if this has helped them reach their goal of developing strong customer loyalty.
Closing Panel Discussion
The Social Media Summit will close with a panel discussion featuring thought leaders from Ancira Enterprises, Facebook, Lexus, and Manheim. The discussion will focus on the challenge of creating connections with customers - especially the generation known as Millennials. The panel will provide one last opportunity for all delegates to engage the panelists and one another, leaving the Summit with newly gained insights on social media strategies in the automotive industry.
Register now to engage in this unique opportunity to learn from and network with recognized Automotive thought leaders in an environment focused on high quality peer interaction.
Please contact us at 720-287-0145 or firstname.lastname@example.org you have any questions.