Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
As customer expectations increase, so does the pressure on retail dealers to communicate quickly, effectively and personalize content so it is relevant to each individual consumer, wouldn't you agree?
In order to best support the experience there are a number of tools available to dealers using email, text, voice mail, social media and even fax.
Based on growing technology within the automotive industry there are now solutions that integrate all of these channels into one platform - where automated decisions can be made on the customer database to support all departments in the dealership. For example if a customer has service done and customer tires are recorded in the yellow that can trigger a specific series of marketing to send friendly reminders, promotional materials, coupon savings and even voice message to personalize the experience. Should the customer not purchase after XX days a survey can automatically be provided to receive feedback from the customer to ask questions about the current status of their tires, if they had purchased or any other relevant questions.
On the sales side of the business build a form on the dealer web site to receive preliminary information to start a sales process with the client. Based on the data collected build a rapport with a thank you, provide promotional material based on model interest and build a full campaign to grow the interest level with the customer. Send out a survey to request additional information (current vehicle, budget, other comparable models, etc.) and update the profile of the customer to in turn do additional marketing based on the decision function, automatically.
Based on your experience in the industry is Multi-Channel Marketing a key to growth for retail dealers?
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