Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I always feel very fortunate to participate in the Digital Dealer Conferences. Helping dealers and their management staff gain new insights and techniques to increase revenue is something that’s very rewarding.
On Tuesday, I was happy to be one of the first speakers at the three day conference. I presented to a full room on the strategies service management can use to transform their service drive into a sales drive. I spoke about using mobile technology and taking a new approach to customer retention with new vehicle acquisitions in the service drive -- We’re leaving money on the table, folks!
In today’s automotive world, no dealer wants to lose business and the service drive is filled with potential sales opportunity. And I’m not just talking about up-sells on ROs. The audience was very receptive and inquisitive to the ideas I shared concerning increasing revenue and analyzing fixed operations to identify areas which can be improved. With so many quality speakers and sessions to choose from, I am grateful so many dealers chose to hear what I had to say. It’s always rewarding to have an intimate discussion with dozens of individuals at one time about how we can move our industry forward and think outside-the-box.
On the exhibit hall floor, our staff showcased MPi’s newest accelerator, EDGE SmartTech. Our team was inundated with dealerships interested in learning how our unique data can help technicians perform vehicle inspections at a higher caliber and present legitimate vehicle recommendations. It certainly proves that dealers are starting to recognize the revenue they are failing to take advantage of that’s presenting itself to them daily.
To the conference staff and all of the attendees of the 14th Digital Dealer Conference & Exposition, thank you for another great conference and for the privilege of assisting dealers.