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Moving the Metal Through Social Media; Presentation File Download

Automotive News Dealer Intelligence Webinar:
Moving the Metal Through Social Media
With more than 500 million users worldwide, social media has become the most relevant consumer communications channel globally. But as a dealer, how do you make money?

Automotive News presented their Dealer Intelligence Webinar on “Moving the Metal Through Social Media.” They showed attendees how dealers are making social media marketing part of their overall mix, and what strategies have proven most effective. The diverse panel of speakers – the automakers, dealers and online marketing executives who are making a difference -- addressed how social media marketing can help build a brand and enhance brand reputation. The seminar also showed how Social Media Marketing can drive traffic to dealer websites and generate a higher volume of leads.


Dealers were shown how to:
  • Use social media to drive repeat sales and service volume
  • Turn a Facebook “friend” into a lifelong customer
  • Produce positive user-generated content that engages the audience
  • Use video to display your inventory to its fullest potential
  • Train dealership staff using social media

Featured Speakers

Scott Monty
Global Digital & Multimedia Communications Manager,
Ford Motor Company

Joe Castle
Dealer Principal, Castle Automotive Group and Founder/CEO,

Dean Evans
Chief Marketing Officer,

Jason Stein
Automotive News

Speaker Bios
This presentation occurred on August 19, 2010 at 02:00 PM Eastern Daylight Time.


How Facebook can move the metal

Automakers and dealers are chasing millions of customers who spend an increasing amount of time each day on social media sites such as Facebook and Twitter.

But what kind of content is appropriate for dealers to put on a Facebook page? How should they get started? How much does it cost? And does it really help sell cars?

"Moving the Metal: How Automotive Dealers Can Take Advantage of Social Media," an Automotive News-Advertising Age white paper available today, Aug. 16, on, addresses those issues. Also, on Thursday, Aug. 19, Automotive News will offer a Webinar on the topic.

The auto industry will spend about $1.2 billion this year on social media advertising, according to Borrell Associates Inc. in Williamsburg, Va., a consulting firm that specializes in interactive advertising and marketing. And that number is projected to grow to $4.6 billion by 2015.

Forrester Research Inc. in Cambridge, Mass., says social media is the fastest-growing segment in the interactive marketing category.

For dealers, the bottom line is that it doesn't take a large investment to increase social media business. Even the CEO of, one of the leading vendors selling social media services to dealerships, says the best way for dealers to get started is to identify and support a single dealership employee who already is a social media user, and use that person to start growing a local network.

With an estimated 142 million Facebook users in the United States and a worldwide total of more than 500 million, the auto industry has no choice. The customers are present in social media. The auto industry has to go there.

"Everybody's trying to tackle this beast called social media," says Joe Castle, a Chicago-area dealer at Castle Auto Group (Buick-GMC-Chevrolet). "'There's nothing to be scared of' is the moral of the story."

Tools for dealers
"Moving the Metal Through Social Media"
When: Thursday, Aug. 19, at 2 p.m. EDT
How much: $99 per person
Register at:
White paper
"Moving the Metal: How Automotive Dealers Can Take Advantage of Social Media"
Subscriber cost: $199
Nonsubscriber cost: $249
To purchase: Go to

Views: 159

Tags: Automotive News, Automotive Social, Moving the Metal Through Social Media, Social Media, Social Media Marketing, Social Media Seminar, Webinar


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