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More Reasons Your Car Dealership NEEDS an Optimized Mobile Website

While at NADA, I heard quite a bit of buzz about mobile websites. Does my dealership need one?  If I already have one, do I need to actually optimize it?  Is mobile traffic really growing as rapidly as everyone says it is?  Should I be making my car dealership’s mobile website a priority to sell more cars?



The answer to all four of those questions is absolutely, unequivocally--YES.



Some stats:

  • The number of mobile searches has grown 400% in the last year
  • 1 in 3 mobile searches is related to local search
  • 79% of smartphone owners use their phones to help with shopping (compare prices, find product info, locate a retailer, etc)
  • 28% of those that see a mobile ad take action
  • 59% of users visit an online store after looking it up online



In short, mobile traffic is growing extremely quickly, and is expected to be the predominant mode of searching online for local content by 2013.  If your dealership is neglecting your mobile websites, you’ll be behind the curve as time goes on.



Your car dealership mobile website optimization efforts should focus on two things: earning top rankings in the mobile SERPs and making the site's layout mobile friendly.



You can use this tool to test how your mobile site looks on an iPhone, or use Google's GoMo to preview your mobile site and find resources to help if your site isn't as quality as you'd like it to be.  Make sure you talk to your mobile website provider to ensure they are optimizing your mobile site and helping your dealership achieve your mobile optimization goals.

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Tags: mobile, seo, website


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Comment by David Brondstetter on February 17, 2012 at 9:29am

Great post. I read an article on one of the auto marketing blogs (forgot which one) and the headline read (sic) "Mobile web is so 2009" or something along those lines. The article seemed to be pushing a dealer app instead of mobile web. I thought the article was totally off base as the numbers are pretty straight forward. People are searching using their handheld devices in growing numbers. Yes, I said hand held which includes tablets. Depending on the size of the tablet, a mobile web experience might be better, so that is something providers need to take into account. We just launched mobile web for SureCritic clients and have employed more a a device specific model. On all smart phones we servee mobile web with the option for a full site experience. With tablets, it is device specific for whether they go directly into the full web version or mobile web. 

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