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Auto Dealer owners and managers must work to make sure that they are ready for the increasing number of people who now access the Internet from their mobile devices. This shift has taken place over the last five years and is likely to continue. In fact, it is expected that by 2014, that mobile Internet use, will overtake desktop internet use. In some ways this may mean some dramatic changes in how dealerships market themselves. Websites will need to be optimized for a mobile experience, click to call campaigns will need to be utilized when possible and SMS text messaging will need to be creatively exploited in order to build a contact database or subscriber list.
The move to mobile though does not mean that dealerships can be less diligent in the key aspects of Internet marketing. In fact, it is just the opposite. Business owners need to be more industrious in video marketing, social media and local search/SEO. With users accessing the Internet from their mobile devices, there are more total hours being spent online, than the time in recent years when users were primarily using their laptop or desktop computers of Internet access. And although they are accessing their favorites sites through different avenues and channels; their favorite activities and sites remain the same. Users are still engaging in video; they are still engaging in social media and they are still looking for their favorite items in local search.
Businesses need to continue to engage prospects and customers when it makes sense, using social media. As stated by the publication Digital Buzz, of the 600+ million Facebook users, at least one third of them also use Facebook Mobile. Furthermore, of the Social Network Twitter’s 165 million users, at least 50% of them are using a mobile platform. This is very important for dealerships to pick up on. As the number of mobile device users grows, the number of hours that they spend accessing the internet is going to grow with it. In fact, in the same Digital Buzz article, the following statistic was presented: Americans spend at least 2.7 hours per day socializing on their mobile device. So although the sale of goods and services isn’t direct on social media, a company needs to be in the conversations that are being held there.
Video marketing is still important as the use of video grows. Businesses must continue to make their presence known in video marketing. Mobile platform builder Rhythm New Media estimates that mobile video has a higher retention factor. The company is quoted as saying that mobile video retains 94% for the first ten seconds, while online video retains only 81%. This means that video marketing remains important and is now an even greater opportunity for the company willing to invest their time and resources to build them. Yet again, mobile technology makes traditional internet marketing more viable, not less. But, what about local search and SEO, is its need also accelerated by mobile search?
Local search remains an important part of every business’ arsenal. Making sure that a company can be found for a local search on the Google, Bing or Yahoo search engines will be an important part of their success. At least one half of all local searches are being conducted by people while on their mobile device. That means that they are still searching for goods and services to meet their needs and if you are not ready, you will probably be leaving money on the table.
Our company helps our buyers to be ready for all scenarios. We do more than implement mobile marketing. We implement an entire system that includes video marketing, Local Search/SEO and Social Media. Call us today so that we can help you to accomplish your goals by using all of the tools available to you.