Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The car-shopping journey has become primarily virtual. Consumers now do most of their research online and learn about dealerships via the internet, and in turn, 70% of the buyer journey is complete before shoppers even contact your dealership. It may seem like the market is changing at an incredible pace, but this actually gives your dealership a great opportunity to reach out and meet mobile consumers on their playing field.
Your dealership provides the product consumers are looking for, so it’s important to be an online presence and take consumers’ mobile and virtual journeys with them. By doing this and demonstrating to mobile-driven shoppers your dealership is available throughout every step of their research, not only will you be more visible, but you’ll also be more likely to end up as the dealership of choice when it’s time for them to buy.
Mobile is taking over in just about every industry, whether for research, buying, or simply to gain initial feedback to begin shopping. It’s important to continue making yourself available online, viewable via all devices, and present across social media platforms so consumers find you and end up completing their journeys at your dealership. While the mobile journey may seem removed from your dealership, it’s key to remember it actually offers you a great opportunity to create new and unique connections with consumers before they set foot onto your lot. It’s a chance to build relationships, engage in meaningful dialogue, and gain the trust that’s needed to let shoppers know you’re the dealership for them.
Gain an edge in the mobile-driven marketplace by embracing consumer shopping and research preferences—and offer up your expertise and knowledge on the platforms where they enjoy interacting. By doing this, you’ll gain valuable insights, and you’ll build relationships with shoppers who are looking toward mobile for their product information.