Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Automotive consumers will not sit still. Dealers must understand the marketing shift and embrace mobile advertising to reach their consumers who are on the go. The mobile device, be it a phone or tablet, is becoming the hub that coordinates the daily lives of automotive consumers.
Bottom line, mobile devices are sophisticated, and consumers are just a click, call, text or tweet away from becoming a "hot prospect." It is a fact that half of consumers can be classified as "mobile shoppers”. This number is on the rise because devices are becoming easier to navigate and have larger displays.
Explosion of growth in Mobile Marketing by vertical.
I found a free must read for your dealership (NO registration required:). Dealers will find 44 articles across 88 pages in a document rich with how-to advice, best-practice tips, research, case studies and practical ideas on mobile advertising.
Please share any additional resources that you have found helpful in you Mobile Advertising quest.