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Mobile Advertising 101 – A free guide for your dealership

**CLICK TO DOWNLOAD FREE HOW TO GUIDE by Mobile Marketer (No regist...

Automotive consumers will not sit still.  Dealers must understand the marketing shift and embrace mobile advertising to reach their consumers who are on the go.  The mobile device, be it a phone or tablet, is becoming the hub that coordinates the daily lives of automotive consumers. 


Bottom line, mobile devices are sophisticated, and consumers are just a click, call, text or tweet away from becoming a "hot prospect."  It is a fact that half of consumers can be classified as "mobile shoppers”.  This number is on the rise because devices are becoming easier to navigate and have larger displays.


Explosion of growth in Mobile Marketing by vertical.


I found a free must read for your dealership (NO registration required:).  Dealers will find 44 articles across 88 pages in a document rich with how-to advice, best-practice tips, research, case studies and practical ideas on mobile advertising.


Download Mobile Marketer's Guide to Mobile Advertising


Please share any additional resources that you have found helpful in you Mobile Advertising quest.

**DOWNLOAD FREE HOW TO GUIDE (No Registration required)**

Views: 148

Tags: Daymond Decker, Guyimo, Mobile Advertising, Mobile Marketing, Mobile Marketing 101, Mobile Marketing Automotive, MultiChoiceApps, dealerappvantage, intellacar


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Comment by Daymond Decker on June 29, 2011 at 10:06am

Paul Potratz did a nice video that discusses graphical and pay-per click advertising for mobile devices.  One thing that stood out to in his video is: “A user viewing a mobile is 6 times closer to purchasing a car than an individual viewing the same ad on a desktop or laptop.

Comment by Philip Zelinger on June 25, 2011 at 5:36pm

Thanks for sharing Daymond.  I find it interesting that the more we know about mobile the more we discover about what we don't know!  Mobile technology is a moving target because the people that it serves are moving and increasingly mobile!


I look forward to discussing IntellaCar and other shared opportunities with you -- mobile and otherwise!


After all, what are friends for! 

Comment by Ric McCoy on June 25, 2011 at 5:06pm
Thanks for sharing Daymond. Looks to be filled with answers to allot of unanswered questions.
Comment by Jim Hughes on June 25, 2011 at 3:39pm

Great. I left you a voice mail already! I'll give you a call on Monday.

Have a Blessed weekend,


Comment by Daymond Decker on June 25, 2011 at 3:35pm


Some time the stars align, destiny.  I have been itching to review your application.  You can call me directly on my cell at 830.992.5941.


Walking in faith,

Daymond Decker



Comment by Jim Hughes on June 25, 2011 at 2:50pm

Thanks, Daymond for the Mobile Marketer document.

You seem to be a very sharp guy and I'm hoping you can refer us to a contract CRM technical expert to help us integrate IntellaCar (our iPad app for sales consultants) with CRM systems.

Can you recommend anyone? We are a HomeNet customer!

Your assistance is appreciated,



Comment by Daymond Decker on June 24, 2011 at 7:47pm

Not a problem Tom, I actually take that as a compliment.   I hope you enjoy the unbiased information included within the guide.  Mobile Marketer did a fine job of including many relevant articles that any dealer or marketer can use.

Comment by Tom Gorham on June 24, 2011 at 7:41pm
Sorry Daymond, I was referred to your page by Ralph Paglia.  I should have thanked both of you!
Comment by Tom Gorham on June 24, 2011 at 7:39pm
Thanks Ralph, I just downloaded it and can't wait to dig in!

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