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Memes as Content Marketing for Dealerships

Memes are meant to be shared, imitated, and to generate attention. Many of them are humorous, or designed to provide social commentary. They cater to a younger, tech-savvy audience, and can certainly enhance your reputation by using them as part of your content marketing strategy on your social media networks.


What is a Meme?

For those of you who have been living under a rock, the term “meme” originated with an evolutionary biologist named Richard Dawkins, who describes it as the spread of ideas and cultural phenomena like a gene, or a virus, from person to person.

Memes can improve your search results on Google, because not only will those visiting your social media pages enjoy the content you post, they will also share, like, or +1 your memes, which promotes your dealership’s name associated with that memetic marketing content.

There are a lot of negative memes out there about car dealerships and salesmen, so try creating a positive meme for your dealership to stand out. Memes can be part of Kuwaii, can help promote certain strengths and weaknesses, and they can create a more personal, relatable connection with potential buyers.

You should also know that your meme content can be either direct or indirect in its message to your audience.


Direct Memes

Memes that directly intend to discuss your dealership and include your dealership’s name are great reputation builders. These memes can promote what your dealership does well and what you continue to do well without complaint.

For example,

You could also use them as a more personal way to introduce each of your employees to online customers on your social media outlets, while boosting their individual strengths as salesmen, service technicians, etc. For these introductions, I recommend using something comparable to the Chuck Norris memes, or superheroes. This must correlate with your overall brand message though, so keep that in mind. How do you want your Team to be represented?

These types of memes narrow your audience and get loyal customers to participate in acknowledging and confirming your strengths. 


Indirect Memes

On the other hand, indirect memes can capture a broader audience, and you can use them to discuss several different sectors of your dealership, such as:

  • Individual vehicle strengths

  • Reasons why customers should buy a specific vehicle

  • Why servicing their vehicle at a dealership is better than a local repair shop

  • Express urgency in trade-ins

  • Why should a buyer lease a vehicle

  • How simple it is to finance a vehicle


Advertise your vehicles and their most promising features with the YOLO (You Only Live Once) meme:

What audience does the YOLO meme reach? It speaks to an audience of impulsive buyers and people who live in the moment for extreme experiences. The GT-R becomes an object of desire, and a vehicle that the customer should go out and purchase RIGHT NOW to obtain that outstanding horsepower, regardless of cost or any other factors that might be deterrents, because you only live once, right?



A few other fun examples:

Try creating your own meme or use current memes to promote the strengths of your dealership and the overall message of your brand. To get started, make sure you research Internet culture and pay attention to what is trending. Get creative and relatable! It could just be the edge you need to get that online shopper interested in your dealership.

Have you tried using memes for your dealership’s marketing content before? Let us know if it is bringing more awareness to your brand in the comments below! Also, be sure to like us on Facebook at to keep updated on more modern marketing techniques!


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Tags: Brand, Google, Management, auto, automotive, best, dealers, for, internet, marketing, More…media, practices, social, the, web


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Comment by Alexander Lau on April 1, 2013 at 9:10am

Seems a bit like a post completely dedicated to selling your own wares, but I get it. As far as a chat mechanism goes, you're better of keeping it as least annoying as possible. The path to least resistance always reigns true. IMO, they can work, but this needs to be tested thoroughly through some type of mechanism, such as a heat map and detailed lead / conversion analysis. 

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