Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
SAN RAMON, CA – June 27, 2011 – Auto retailers using a third-party loyalty program can achieve significant retention increases of 20 percent and more. MediaTrac™, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for auto dealers, today released the new white paper “The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up, Management & Measurement.” This new white paper is a best practices guide to help auto dealers achieve such retention increases using loyalty and retention marketing. It can be downloaded for free at: http://www.media-trac.com/resources/whitepapers.shtml or at http://www.drivingretention.com/?p=661
“We had such an overwhelming response to our last white paper, Driving Optimum Customer Retention and Profitability with an Effect... that we decided we needed to release a follow up that went more into the nuts and bolts of loyalty program planning and execution,” said Michael Gorun, Managing Partner at MediaTrac. “Well-organized, administered and marketed loyalty programs create a higher perceived and real value in a business. This earned loyalty builds longer-lasting relationships that convert to sustainable, repeatable business opportunities.”
The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up reveals how auto retailers using a third-party loyalty program can achieve significant results:
• Retention increases of 20 percent and more
• 50 percent return rate from customers engaged in the dealership’s loyalty program
• Increases of 0.5 hours per RO from repeating customers
However, despite such results, nearly three quarters of all dealers in America remain reluctant to adapt a loyalty program as part of their business practices. MediaTrac has pulled from its experience working with dealers; this new white paper describes the “who, what, when, where and why” of successful auto retailer loyalty programs – and identifies some potential pitfalls of OEM loyalty programs.
The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up, Management & Measurement is downloadable in PDF format at: http://www.media-trac.com/resources/whitepapers.shtml or at http://www.drivingretention.com/?p=661
Established in 2001 and headquartered in San Ramon, California, MediaTrac is a marketing technology company providing customized loyalty, retention, marketing, prepaid services, and media tracking programs for the automotive, retail, entertainment and hospitality industries.
Carter West Public Relations