Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Measuring Social Media Campaigns for Auto Dealers

Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.


First, dealers should determine what their campaign sets out to accomplish. Here are three
objectives to get you started:


  1. Increase reach - exposing new car prospects to your brand
  2. Drive a specific call to action – sign-up for email list, opt-in to mobile text program, Facebook “like,” filling out a form, scheduling an appointment
  3. Incentivized sharing – reward customers based on their behavior

Over a period of time, track individual campaigns using historical benchmarks. Then assign
weighting values accordingly. For example, a campaign designed to build an auto dealer’s
database will be weighted heavily on data capture versus a campaign to drive awareness, which
could be rated on such tactics as influence sharing through a viral invitation. There are many
different combinations for weighting values as usually multiple objectives come into play in most
social media campaigns. 

Views: 14

Tags: ad, advertising, agency, automotive, car, dealer, dealership, ideas, marketing, media, More…roi, social

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service