Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Courtesy of Insignia's Guest Blogger Jody DeVere, CEO of AskPatty.com Inc.
The range of vehicle accessories in the automotive aftermarket industry today is nothing less than staggering. From the simple embellishments like better floor mats and car covers to complete sparkling chrome makeovers and everything in between, there are gizmos and attachments to make virtually any car or truck carry more things, move a little faster, last a little longer, and look a little better. In the shuffle of all these accessories, sometimes we forget who's holding the purse strings of most vehicle purchases in North America: women. Females make the purchase decisions in an increasing majority of North American households, and many times they are making the accessory decisions, as well. Are you effectively marketing your own accessories to women? Here's a list of five tips you can use to make your automotive accessories more attractive to the female consumer.