ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
How to Write an Ad for a Used Vehicle
Are you planning to sell your used car on your own? It’s a wise idea – you’ll get more on the open market than you’ll ever receive from a dealer on a trade-in. However, it might not be as simple as you think. There’s more involved than just sticking a “for sale” sign on the windshield and parking your car down by the road. In fact, you’ll need to make sure you know how to write a good used car ad if you want to leverage newspapers and online sales outlets. It’s more difficult than you might think to write one, but the following information will help quite a bit.
Be Clear and Cover All the Basics
When writing your ad, it can be tempting to slip into hyperbole. However, it’s vital that you get your message across loud and clear. Use clear, simple terminology and make sure you cover the basics. What are those basics? You need to mention:
You should also pay attention to the clarity of your message in addition to covering the basics. You might feel that “drives well in all conditions” is the best way to get your message across, but “all-wheel drive” works better. Keep it simple, keep it succinct and keep it clear. Prospective buyers will appreciate being able to tell exactly what kind of car you have without having to wade through fluff to do so.
Mention Garage Kept
Did you make sure to keep your car in the garage, rather than outside, under the blazing sun and exposed to the harsh elements? If so, make this clear in your ad. Buyers prefer garage-kept vehicles to those that were left outdoors.
Provide Vehicle History
Buyers of used cars are understandably leery of what you have to offer. This is pretty understandable. After all, the only thing they have to go on is your word that the car is in good condition. To help promote confidence in prospective buyers and boost the number of bites your ad receives, offer to provide a vehicle history (from CARFAX). A vehicle history will show that your car has never been wrecked, totaled or salvaged and will show every incident reported in the car’s life.
Use Pictures to Your Advantage
It’s surprising just how many ads go out without any pictures at all, or with one or two low quality images. Almost all ad platforms allow you to include pictures of your car (other than some newspapers). Photos can be a huge benefit – they allow you to show your potential buyers exactly what they’ll be getting. Find out how many pictures you’re allowed to include with your ad and then make each of them count. Take a photo of the driver side, the passenger side, the front, rear and interior. Take a shot of under the hood as well, if you’re allowed that many photos. Show prospective buyers exactly what’s on offer, but don’t get artsy – clear, quality photos work best.
Include Any Recent Repairs/Replacements
Finally, make sure you mention any recent repairs or replacements. For instance, if you dropped a new transmission in the car 5,000 miles ago, mention it. If the engine has been rebuilt, mention it. If the car has performance modifications, mention those as well. You need to make sure that your car stands out from the crowd.
With these tips, you should be able to write a compelling ad that gets your message across to potential buyers and helps you sell that car as quickly as possible.
Author Bio: I, Don Elfrink, am the owner and operator of AutoMatStore, an auto flooring company based out of Columbia, Missouri. Before AutoMatStore, I was the operator of an automotive production site. AutoMatStore focuses on all-weather, logo, carpeted and molded.