Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Manufacturers Start Recognizing Importance of Technology

As reported by Automotive News, Audi has begun integrating iPads into their franchise dealer’s sales force. With their iPad tablets, which they’ve named, Sales Assist, they believe that young consumers will feel more comfortable as they use technology which “lets shoppers compare Audi models to rival models, configure an Audi vehicle or see what’s available in a dealer’s inventory.” Also integrated into the app are negotiation and finance tools designed to streamline the sales process and reduce the time a consumer spends at a dealership when purchasing a vehicle. This creates a more efficient sales department and a better customer experience.


One of the chief complaints heard repeatedly by consumers is how long it takes to purchase a vehicle. Using technology to streamline the process allows the entire sales department to operate more efficiently. It makes the process of desking deals faster, freeing up sales managers; creates more opportunity for salespeople as the time spent with any given customer is reduced; and enables the finance department to process customers faster. Most people involved in the sales process at dealerships recognize that the time a consumer spends waiting to go into finance is the most dangerous to the sale, as consumers sit and have time to think about their purchase decision. I’m sure that many dealers have encountered customers blowing out of finance due to getting cold feet or doubts during that wait. Creating a more efficient experience in sales would reduce this time and help prevent these occurrences. Technology could also allow employees to be more productive in other areas, including prospecting and customer follow-up.


It’s great to see manufacturers embracing the use of technology in dealerships to enhance the customer experience. At AutoPoint, we’ve been preaching the value of using technology to achieve the exact same results for service departments. Dealers are starting to recognize that an investment in technology actually increases revenue. Even though dealers rely on the service department to absorb costs, the sales departments are typically most visible; customer acquisition and sales are the main focus. However, as dealerships experience how the use of technology transforms their sales departments, they should realize that the same, if not better, results are possible from the integration of technology into their service departments.

Views: 100

Tags: audi, automotive, ipad, news, sales, service, technology


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

1. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service