Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Make a Difference. Make a Change and Make It Now

Differentiation.   What is it?  I don’t know about you but I am sick to death of people throwing the word differentiation around with no specific, precise course of action.  It is essential that we accentuate specific differences between us and the stereotype of our industry.  From the outside looking in, all dealerships look the same and do the same things in the eyes of  customers.   Find your way to stand out from the masses.


First impressions last a lifetime and you will never have the opportunity to change how you made a new customer feel.  Make sure that each customer is treated with respect and is left with the feeling that they “gotta guy” in the business.  Every time you pick up the phone know that it is your one shot to stand out.  Train your team to sell the sizzle of why the customer should buy from your dealership and not the guy down the block.  Your competition has the same vehicles you do.  If you try to sell it over the phone, you may be just making your closer competition’s job easier.  Make sure that you do not give TMI on the call.  Sell the appointment and the dealerships difference.  Sell the convenience, sell the fact that your service is above all others and build rapport with the customer.  This will not only increase your ROI but your ROR which is what creates customers for life.

Views: 36

Tags: Advocate, BDC, Dealer, GROdean, GRSMP, Glynn, NVS, New, NextGen, Rodean, More…Sales, Surveys., Trainer, Training, Vision, vision

Comments are closed for this blog post

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service