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Major Mistakes Car Dealers Make Communicating With Customers

The Biggest Mistakes Car Dealers Make With Their Customers

Views: 1250

Tags: Biggest, Car, Communications, Customers, Dealers, Make, MarCom, Marketing, Mistakes


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Comment by Tobias Sedillos on June 29, 2014 at 9:23pm
This is great information for those who heed it. It is very important to have a system to stay in touch with clients, that expresses your gratitude; and makes the relationship flourish. Spammy email blasts are not the way, check out this website: and try it. I have been using to stay in touch with my clients for a little over 7 years. If you want to know exactly how I am using it, feel welcome to connect with me on LinkedIn and ask me.
Comment by Ralph Paglia on June 29, 2014 at 6:37pm

Manny and Tom, thank you for the comments... As much as I am fond of saying that customers don't change, the more data I see coming in over the years, and the more I work directly with car shoppers and service customers, the more I realize that such statements simply are not true... Customers continue to evolve, and change the tactics they use, along with the priority of their decision making criteria.

Some changes are obvious, while others elude many of us in the car business... Which is hwere the real opportunities exist. For the dealers and management teams who are closest to their customers and most in tune with their variable priorities, there exists a natural competitive advantage. On top of all that, when we really focus on the customer and how they want to buy new and used cars, we are rewarded with higher profit margins and more repeat and referral business. When you consider how much easier and more profitable it is to sell cars to repeat and referral customers, it is absolutely crazy that we do not put more emphasis on what it takes to get them... The data above speaks fairly clearly to the issue of how best to communicate with customers and prospects.

Comment by Big Tom LaPointe on June 27, 2014 at 6:48pm

great insight here! now that customers visit only 1-2 dealerships for their purchase, communication in the form of phone calls, emails, and live chat are more important than ever!

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