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When Google Instant was launched, many pundits posted theories on the impact Instant would have on Paid Search.
In Our post on Sept 9th: Google Instant, What does it Mean to a Car Dealer? we explained that the immediate impact was a reduced amount of real estate on page 1 for local searches. Organic ads were being pushed down in favor of the local and paid options. Instant seemed to provide an opportunity for Google to make more money – Paid search is 99% of their revenue and they’re in the process of learning how to monetize local, so why not expose the searcher to more local and paid links?
In fact, it has been reported that clicks on paid links have increased 5% since the launch of Instant, meaning more cash in the bank for Google.
On October 28, 2010, a new Google Places display was launched, drastically changing the way we view the “Google 7-Pack.”
The screenshot below is taken from the same search used in our exploration of Google Instant on Sept. 9th. This time, I used the full capability of my secondary monitor resolution – 1400 x 900:
Keep an eye on changing priorities; whether or not an advertiser agrees with the decisions Google makes about the structure of the search page, Google does determine where the advertiser needs to focus to maintain contact with their customers or potential customers.
Important: It seems there is still some testing going on over at Google. We have been running searches all day on different machines and have seen varying results. Some without Local results at
all. Some even using the old format. A screenshot of the same search in a separate browsers on the same machine is below:
Most certainly your results will vary as ours did. Hold onto your hats, the engineers are hard at work in Mountain View.
Original Post: Google Heightens the Space Race