Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
To everyone headed to AutoCon 2013, make sure to come see my presentation where I'll show you how to transform your Internet Department into an eCommerce MACHINE!
See you there!
“You Never Saw Them Coming” – Engaging Online Buyers Who Don’t Submit Leads By CarWoo! VP at AutoCon 2013
BURLINGAME, Calif., August 26, 2013 – CarWoo!, the leading online marketplace for automotive buyers and dealers, today announced that Myril Shaw, Vice President, Dealer Relations, will share his expertise with auto dealers about how to “Make Your Internet Department The Best That It Can Be – Transforming To An E-commerce Machine,” at AutoCon 2013, September 4-6, in Las Vegas, NV.
“In 2012, eight million new cars were sold to consumers who shopped online but never filled out a lead form. Alternatively, only four million new cars were sold to consumers who did fill out a traditional quote form and became a lead. In my workshop, attendees will learn how to directly influence those eight million stealth shoppers while winning a disproportionate share of traditional internet leads as well. By providing an exceptional online buying experience, dealerships can easily exceed the expectations of these valuable consumer groups and own their respective markets,” said Shaw.
Shaw’s presentation at AutoCon2013 will explore how, by shifting the focus of the BDC and the internet department to an e-commerce mentality, dealers can begin to regain direct and personal engagement with today’s seemingly stealth shoppers.
“It's clear that the trust relationship between consumers and dealers has been fractured. The post-Amazon emergence of consumer e-commerce has changed the attitudes of young and old alike as to what the online shopping experience should be. These expectations are not being met by the dealership internet department. The consumer rebellion is fueled by the persistent dealer demand that they “pay” for vehicle data by giving up personal information -- a practice not followed in any other e-commerce process. By embracing true automotive e-commerce, attendees of my workshop will learn how to develop and align people, processes and practices to ensure their internet department is the best it can be -- a true e-commerce machine.”
The objective of Shaw’s presentation is to provoke a different thought process about internet sales, provide guidance on e-commerce expectations and deliver specific actions dealers can implement starting the very next day.
Also during AutoCon2013, Shaw will provide a detailed workshop on CarWoo! best practices as well as a preview of an upcoming product: CarWoo!’s Connect for Dealership Websites – currently in beta and nominated for the Driving Sales Innovation Cup Award.
Having been with CarWoo! since its inception in late 2008, Shaw currently heads dealer relations and operations, and is a frequent speaker at automotive industry and dealer events. He has an extensive background in sales, marketing, social media, business development and management. Shaw has also published several books and articles.
He is passionate about helping auto dealers maximize their online and internet success; especially in the face of an emerging and demanding new generation of consumers who have strong expectations about e-commerce and online experience.
# # #
CarWoo! is dedicated to providing the best online marketplace for automotive buyers and sellers. In the CarWoo! MarketPlace consumers can select the type of car they are interested in, find and communicate privately with local dealers from CarWoo!’s more than 10,000 dealers, receive upfront prices, compare offers and ultimately make a confident, hassle-free purchase decision. Dealers have the opportunity to receive never before available competitive intelligence and insight into the behavior of the online buyer. CarWoo! is the official “Best Deal” partner with AOL Autos and has active relationships with a variety of online sites. More than 13,000 car dealers and hundreds of thousands of consumers have engaged with each other in the CarWoo! MarketPlace.
Carter West Public Relations