Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Community members are reminded that October 31st is the last day that you can take advantage of the Early Bird Discount for the 2012 Digital Marketing Strategies Conference.
DMSC is being held just prior to NADA in Las Vegas, so you can attend both conferences without conflict. Dates for DMSC are Feb 1-3rd.
Rooms for DMSC can be reserved for $69 a night. That's an amazing deal we worked out with the Monte Carlo hotel to save dealers money!
This year the conference has expanded workshops and opportunities for developing the strong marketing and operations strategies for the year ahead. If you have an doubts on the value the conference will deliver, check out the schedule: DMSC Agenda
This year we have reserved the beautiful Monte Carlo theatre for our keynote presentations as well as hands on Video workshops. We'll have a car on stage to train dealers how to create powerful walk around videos.
We'll also be showing dealers how to create the best testimonial videos to use online for branding and ZMOT strategy. Attendees will also learn how to use their mobile devices for complete merchandizing inspections of their cars to get them online immediately!
They just need a better strategy on how to spend their money! That's right, as I travel the country speaking to dealers, it is clear that advertising and marketing budgets are not aligned to take advantage of the Zero Moment of Truth (ZMOT) as defined by Google research and author Jim Lecinski.
The 2012 DMSC Conference will give dealers the insights, strategy, and action plans to propert adjust their advertising budgets to connect better with car shoppers online.
If you would like to learn more about ZMOT, watch this video: Automotive Zero Moment of Truth
Speakers for this year's conference include:
and additional dealer speakers will be added as well as some very special speakers to be announced in November.
One of the workshops that I know will please dealer principals and General Managers is:
So check out the full agenda because ALL the workshops will be amazing.
So, if you want to create a powerful week of education and strategy for your dealership, make a plan to attend DMSC and NADA in Las Vegas in February. NADA has great workshops this year for digital marketing and Internet operations.
To register for DMSC and save $300, click on the registration link: DMSC Registration
See you in Vegas. Keep in mind that registration is limited to 150 dealership employees. Snooze you lose on this very special event.