Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

AdAge reported recently on the importance of local marketing, giving the example of a newspaper in South Wales thatbeat the odds.

“It focused almost entirely on covering local news, local people and local events while soliciting community-generated content—a package not provided by the larger county or national titles. It was rewarded with a doubling of its circulation. Its owners say their success comes down to remaining local, personal and relevant to their community. That idea has a lot of merit for national brands in the U.S.”

READ MORE

The national brand message is always important for keeping consistent across communities, but finding the right plan to target locally may be the next big win for marketers and brands.

Finding the right balance is key. You don’t want to ignore promoting the national incentives and offers that a customer might be familiar with because of a national ad, but you also don’t want to forget your own options for special offers that might appeal to the local customer, who in the end is the one you are going to sell to.

Look for ways that you can be personal and relevant in your community with local content in your campaigns!

Views: 10

Tags: adage, brands, campaign, consumer, dealer, local, marketing, national, target

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing Professional Community

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

April 2014
SMTWTFS
12345
6789101112
13141516171819
20212223242526
27282930
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service