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Highlights from eMarketer:
Small and medium-sized businesses (SMBs) are showing increased enthusiasm for local advertising, with its ability to target a specific consumer, in the region or around the corner. Digital advertising offers among the newest and most effective local targeting, and SMBs plan to invest heavily in the channel in 2013, resulting in a dramatic increase in local ad dollar investment.
According to a report from Borrell Associates, “2013 Local Advertising Outlook: Get Ready for the Rebound,” US local digital advertising will reach $24.5 billion in 2013, to take a 25% share of total local ad budgets. That’s an increase of 31% over 2012, and nearly four times Borrell Associates’ prediction for overall growth in ad spending. It’s also well above the 17.6% rise expected for national digital advertising.