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Links May Die Someday for SEO, but Not Quite Yet

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.

That day, however, is not today.

Google is reportedly in the middle of a 10-year plan to discount links from the search algorithm. The best guess is that they're at about year 5 of this plan, which means that we still have another half-decade to make the adjustment. Many of us already are, but that does not mean that links should not be a part of the overall strategy.

Earn them. Use them appropriately. Avoid anything spammy or unnatural. Focus on incredible content that can get people to link to you rather than schemes or techniques for building them. That's what we do. That's what you should be doing as well.

Here's the video from Cutts answering the question recently about inbound links.

Views: 338

Tags: SEO, Search

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Comment by Paul Rushing on October 29, 2014 at 1:14pm
Links, social mentions and all that mean nothing if you don't convert once the visitor gets there. If they bounce fast so do your rankings.

SEO is not one dimensional equation. Today you can't just rank well with just links and content. There are several other factors to take into consideration before either of those make the impact they should.
Comment by Alexander Lau on October 28, 2014 at 7:49am
Comment by Alexander Lau on October 28, 2014 at 7:46am

@ Manny's video (Rand's /Moz) link:

He acts as if there's a panacea to what's been termed as "SEO", which is a horrendous name for Content Marketing.

You can ignore link building, but I wouldn't, if I were you. Especially since your competitors are doing it. Your SEO CRM had better have a competitor analysis section, so you know~!

He's babbling about non-search items, which isn't what's deemed as traditional "SEO." Earning links naturally, IS NOT A LEAP, Rand!

Most of our clients do so much traditional (great for direct traffic) and digital advertising with local news, educational and sports authorities, the natural links (which are EXTREMELY valuable = PR of 8's and from my own strategy, partnering with .edu's) KNOCK it out of the park. You don't need craploads of links, you need quality. 

Comment by Alexander Lau on October 28, 2014 at 7:45am

Yes, you have to keep up with that Matt Cutts' says, not necessarily what Rand at SEOMoz / MOZ thinks, below.

Comment by Ralph Paglia on October 27, 2014 at 2:31pm

Good post and comments... Manny, I found the video you embedded to be so valuable and relevant that I am posting to the ADM video section and going to feature. Thank you!


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Comment by Carl Maeda on October 24, 2014 at 11:21pm

When I saw this post, I thought Matt's back from his leave!  But then I realized I saw this video a few months back.

Anyway, for local sites (like car dealer websites), links still matter a good deal.  They matter less than 10 years ago but they do matter, especially if you're in a smaller city.

However, today Google is a heck of a lot better in seeing spammy links.

My prediction is that links will matter for a very long time (10+ years) but they will just matter less and less as time goes on and Google looks at more factors and their search engine algorithms improve.

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