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LinkedIn has joined the ranks of Facebook, Twitter, and countless other social networks by letting publishers add a Share button to content. With this tool, auto dealers can easily share articles, specials, and more on LinkedIn, where millions of professionals use their accounts to network with others. This button provides yet another tool for automotive social media promotion.

With this new "in Share" button, LinkedIn seeks to encourage users to interact more on the network. Recently, this business-oriented social network has made efforts to let people connect socially around the web, integrating with Twitter, improving groups, and letting people follow contacts or companies.

Initial users of the new LinkedIn Share button include the Huffington Post,,, and The button offers an option to show how many people have shared a link on LinkedIn. It comes in three sizes: vertical with the share counter, a smaller horizontal version with the counter, and a horizontal with no counter.

Social media-saavy auto dealerships that blog and frequently update content and specials on their websites should consider adding this new LinkedIn button. This tool provides an opportunity to take advantage of the millions of users on LinkedIn and to connect with friends of people who follow a car dealer website.

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Tags: ad, advertising, agency, automotive, linkedin, marketing, media, social


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Comment by Ralph Paglia on November 30, 2010 at 10:50pm
If you click on the image below, your browser will open a new page that is the LinkedIn web page where you can get the tool that Paul Portratz wrote about in his blog post above:

Comment by Ralph Paglia on November 30, 2010 at 10:40pm
Paul - Thanks for the great update on additional LinkedIn features that dealers can use to encourage the type of "Viral Marketing" sharing that is one of the greatest promises that Social Media has for all businesses... However, I would like to point out the the ADM Professional Community has had integrated sharing with via the "Share" buttons on the right side column for almost two years now... These have also been available to dealers for the same amount of time, and I have used the LinkedIn "Sharing" features to syndicate ADM content into LinkedIn Groups (highly effective) as well as for Updates to my profile page on LinkedIn, and to send as a message to specific LinkedIn members in my network.

I consider LinkedIn to be a more professionally effective tool for sharing information than many of the more popular social networks... Good stuff! Thank you for the many highly valuable posts and content contributions that you have, and continue to make for the benefit of the ADM Professional Community!

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