Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Many people attribute the following quote to Mark Twain because he popularized it.

“There are lies, damned lies, and statistics.”

Twain—more than once—correctly attributed the insightful comment to British Prime Minister Benjamin Disraeli. Twain, a great writer, brought the words to life. Disraeli, a career politician, had a way with words as well.

In the era of Big Data the quote—no matter the source—carries an important message.  Most notably, the meaning doesn’t change even when and if the source does.

I present that backdrop to share this—Google has so much data that you have to inspect what you expect as it relates to Google’s data. Especially true when we talk about lies, damned lies and “Conversions”.

One of many meaningful metrics that comes from Google is found in their ability to track Conversions. Watch as I show you how that number looks when we view it through different lenses within the Google Ads platform.

Looks the same, and comes from the same source . . . 

. . . but oh so different.

Don’t worry we’ve got you handled and we know how to get to the conversions that matter most in the automotive space. Showroom visits anyone? Just make sure your Ad Agency is also trekking down the same prosperous path.

Otherwise, you could get sucked into a Conversion game that brings life to the quote above—no matter the source.

Views: 25

Tags: #GMB, #Google, #cardealership, #google, #opinion, #sales, #videoblog


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

Microsoft Office PowerPoint

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service, pub-1344093271332697, DIRECT, f08c47fec0942fa0, pub-1344093271332697, DIRECT, f08c47fec0942fa0