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Let’s Get Real about the Auto Industry

Let’s Get Real about the Auto Industry

Those of you who know me know that I approach working in the automotive industry from the perspective of the consumer.  I guess being who I am, and being a social media person, it’s expected that I would have that approach. In case you don’t know, I’m a no BSer and I’m nothing if not transparent. I’m pretty much the epitome of “what you see is what you get”. I wanted to preface with that statement about me because I’m going to tackle a misconception about the auto industry. Car salesman & auto dealers have such a bum rap. I gotta say, at least the people I work with, they are good people, honest people who have no desire to “get over” on anyone.  That’s why I was so taken a back while reading a blog this week; I was inspired to write one of my own. The blog I speak of is here. This blog was about CarFax. Everyone has heard of CarFax; we all know the line, “show me the CarFax!”

Here’s my personal knowledge of CarFax. I know I thought it necessary to have a CarFax when I purchased my first “on my own” vehicle, my Buick Rendezvous (which I loved!). Then I started working here at Harry Robinson and met with someone who represented CarFax. That person was trying to sale Harry Robinson Buick GMC a bigger “package” than we currently subscribe to, we pay per CarFax, and they wanted us to pay a lump sum for unlimited. This, by the way, is a shocking dollar amount. My second thought, after “wow, that’s a lot of money”, was “well, we gotta do that, I mean everyone knows you gotta show me the carfax!”.  I met with our General Sales Manager about it, and he wasn’t so keen on spending that much money per month and told me that Arkansas isn’t a carfax reporting state.  “WHAT?! First time I’ve heard this!” They have the inability to check accident records in 23 states in the U.S!, who knew? I never heard that on the commercial! What this means is that even if you get a report it’s not likely to be accurate. This is a total bummer! So, anyway, I’m reading the blog I mentioned before and click this link. It is to the consumer affairs site. I am reading the reviews, and I see this:

“I was given a false Carfax report at my time of purchase so that the dealership could make the sale to me.”

That made me so sad. First of all, that dealerships have such a reputation that this could be so easily believed. Second of all, it’s just totally false. I know this guy has no way of knowing this; I may think the same thing if I didn’t know better. The myth to be dispelled here is that the dealership has any knowledge or effect on the outcome of the carfax. The bottom line here is that dealerships have no control over what the report says. Whether it’s information on the report or information which is left off of the report, dealerships have absolutely no say what so ever on a carfax report. I just wanted to put in my 2 cents. I know there are a lot of questions about dealerships, and I get it, I had them too. Everyone who knows me knows I wouldn’t be involved anywhere where there are shenanigans going on! If you have any questions about this industry, automobile shopping, or anything to do with the automotive industry you can ask anytime. I have 2 guarantees! 1. I won’t know all the answers. 2. I’ll do my best to find out.  @arkansastrucks  Cathy Nesbit

Views: 75

Tags: carfax


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