Ford announced today the launch of their "Cash for Clunkers" aka "Car Allowance Rebate System" aka "Let Ford Recycle Your Ride" website.
The website address for the Ford website is "www.letfordrecycleyourride.com" and offers consumers the ability to type in their old clunker information to see if they qualify for a cash voucher from the CARS program.
Car dealers should know that the NHTSA has stated that the only official reference for car MPG estimates is at http://fueleconomy.gov and that the information on the Federal website is the only final source for qualification data.
Ford is the third most popular car brand that consumers visiting www.cashforclunkersfacts.com
have requested calls from a local dealer. Hats off to Ford and the opportunity this program will bring for new car sales. Consumers have sent us a clear message that they want to buy Ford cars and trucks. (See Data
Ford Email Alerts
The Ford website also has a feature called "Sign-up for Email Alerts". Consumers can enter their email address to be placed on Ford's email marketing list. Interestingly enough, the Ford website provides similar email alert features to my Cash for Clunkers Facts website (www.cashforclunkersfacts.com
) that has been up since May.
It would seem that a number of car dealers are getting on the band-wagon to inform consumers about the Cash for Clunkers bill which is now called CARS. We applaud Ford's efforts since we have been encouraging dealers to update their website with our consumer awareness logo for the past six weeks
The www.cashforclunkersfacts.com website was one of the first dedicated website to cover the bill before it was passed. It looks likes the rush is on to provide consumers with information about the new program. To up the ante, Ford has created yet another term to describe Ford's take on the CARS program: "Let Ford Recycle Your Ride".
By the end of the month we could see about 20 different slogans for the program.
I stand by the "Cash for Clunkers" moniker since it has been what American consumers, the news media and our politicians have been calling the program for the last six months. It has a "clunkier" name and it resonates when you say it. In the crowded market of people claiming to describe the program better, we like "Cash for Clunkers".
We don't call hamburgers "chopped steak on a bun" and I think the average Joe on the street will be calling this program "Cash for Clunkers
" no matter how many people want to call the dog a cat.