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Let Ford Recycle Your Ride - Ford Spins CFC

Ford announced today the launch of their "Cash for Clunkers" aka "Car Allowance Rebate System" aka "Let Ford Recycle Your Ride" website.

The website address for the Ford website is "" and offers consumers the ability to type in their old clunker information to see if they qualify for a cash voucher from the CARS program.

Car dealers should know that the NHTSA has stated that the only official reference for car MPG estimates is at and that the information on the Federal website is the only final source for qualification data.

Ford is the third most popular car brand that consumers visiting have requested calls from a local dealer. Hats off to Ford and the opportunity this program will bring for new car sales. Consumers have sent us a clear message that they want to buy Ford cars and trucks. (See Data)

Ford Email Alerts

The Ford website also has a feature called "Sign-up for Email Alerts". Consumers can enter their email address to be placed on Ford's email marketing list. Interestingly enough, the Ford website provides similar email alert features to my Cash for Clunkers Facts website ( ) that has been up since May.

It would seem that a number of car dealers are getting on the band-wagon to inform consumers about the Cash for Clunkers bill which is now called CARS. We applaud Ford's efforts since we have been encouraging dealers to update their website with our consumer awareness logo for the past six weeks.

The website was one of the first dedicated website to cover the bill before it was passed. It looks likes the rush is on to provide consumers with information about the new program. To up the ante, Ford has created yet another term to describe Ford's take on the CARS program: "Let Ford Recycle Your Ride".

By the end of the month we could see about 20 different slogans for the program.

I stand by the "Cash for Clunkers" moniker since it has been what American consumers, the news media and our politicians have been calling the program for the last six months. It has a "clunkier" name and it resonates when you say it. In the crowded market of people claiming to describe the program better, we like "Cash for Clunkers".

We don't call hamburgers "chopped steak on a bun" and I think the average Joe on the street will be calling this program "Cash for Clunkers" no matter how many people want to call the dog a cat.

Views: 57

Tags: Let Ford Recycle Your Ride, cash, clunkers, for


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Comment by Brian Pasch on June 27, 2009 at 5:03am
Yes, i have been tracking the data and I am very happy that I have the #1 site in the USA for that term. I continue to encourage dealers to get out the message with the updated PCG marketing logo that they can download for free at: The lead quality from the website is great from the dealers that have been getting leads so it is a BIF thing for car dealers.

I would also suugest that dealers launch a localized Pay-Per-Click (SEM) campaign to balance any organic marketing that you are doing. Last night i sent out a note to the 500 dealers who are using our CFC marketing logo and listed in the National dealer diectory to consider the SEM packages that your team is offering. I hope you get some calls.
Comment by Ralph Paglia on June 26, 2009 at 8:03pm
Brian, I am sure you look at the same Comscore, Hitwise and Google Search Data that my team does... On Thursday 6/25 the top volume, most searched automotive phrase in America was "Cash For Clunkers"... Wow! Yowza, Yowza, this is the biggest "Push, Pull or Tow" sales promotion in the history of the car business!

There's a ton of interesting ways that many dealers are using this consumer interest to sell more cars, but one interesting tactic is at the last dealership I worked at, Courtesy Chevrolet in Phoenix. You can see there Cash For Clunkers microsite at and one can only wonder where they got the idea for THAT domain name!

Comment by Ken Nix on June 26, 2009 at 1:04pm
Brian's right about the name. Imagine how much information users will get searching for "cars rebate" versus "cash for clunkers" The bill has already been branded.
Comment by Ralph Paglia on June 25, 2009 at 10:03pm

Ford Marketing Division has set up my crew at ADP Digital Advertising with the advertising creatives and files so we can launch Ford or Lincoln Mercury dealer advertising campaigns that leverage and piggy-back on the Ford National Campaigns around CARS/Cash For Clunkers. We can offer Ford Dealer Advertising Co-Op Pre-Approved Search and Display Advertising along with full factory support and synergy to ensure each dealer's success in their Primary Marketing Area... And, beyond! Go to and complete the online form to get started. Be sure to enter "Cash For Clunkers" or "Let Ford Recycle Your Ride" in the comment box at the bottom.

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