Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
You know for last few months I have been hearing a lot about leadership in our industry, about education and how there needs to be more of both, I ABSOLUTELY AGREE!
I met up with Bill Playford at SWSXi (South By Southwest Interactive) for those not familiar with the acronym. We talked about this very thing. I found myself getting very excited at some of the ideas we were discussing, so much so I was writing curriculum in my head as I was driving back to Houston Friday afternoon.
On the way home I made several calls that to be frank…were a total buzz kill on the subject. I was quickly reminded of the agendas of some of the broadcasters, large vendors with money, resources and a voice and the influencers in our industry and the task of bringing true leadership and honest education seemed to be almost too daunting a task for anyone to take on.
This morning I wake up still thinking about this subject and as I going through my normal morning reading ritual and I ran across this post by Seth Godin. Seth has a way in of summing up a topic in very few words I hope to someday master that for now I am not doing very well.
1. Do you let the facts get in the way of a good story? Think about that for a second beyond the obvious. What is a good story? It’s a vision right? Are you letting the fact that something isn’t that way right now or that something is hard get in the way of a good story / vision being told? If you are you are killing creativity and innovation in our business…Stop It!
2. What do you do with people who disagree with you…do you call them names in order to shut them down? THIS ONE YOU REALLY NEED TO PAY ATTENTINON TO! Who do you know that is doing this regularly? Get away from that person, this is happening all too often and on some blogs more than others. Bottom line we should be welcome disagreement and healthy debate, when that debate is constructive. People are allowed to have opinions and you are allowed to have yours. In today’s world we are all allowed to express them and there is nothing wrong with this process. It goes wrong when you start the name calling and the personal attacks in an attempt to belittle that person. You have an opinion express it…don't be offended if someone else has a different one, don't expect someone else just to roll over if you disagree. STOP BELIVEING AND READING YOUR OWN PRESS. Cars are gonna get sold with or with our any of us.
3. Are you open to multiple points of view or do your demand compliance and uniformity? Too many of us are not we go beyond constructive debate and defending our position to the point of my way is the only way.
4. Is it ok if someone else get the credit? – Think about that… is it really?
5. How often are you able to change your position? – None of us knows it all is it possible that someone has a piece to the puzzle you don't is it possible that you could be wrong? This doesn't mean you don't have conviction or believe in your position, it doesn’t mean you shouldn’t defend it. Just make room for the possibility and keep your mind open.
6. Do you have a goal that can be reached in multiple ways? – Fact is every goal can be reached in multiple ways. There is no one best way to anything anymore. Just because your goal has to change to include others doesn’t mean it can’t be reached it’s just another path to get there.
7. If someone else can get us there faster, are you willing to let them? Are you? How often do you stand in the way of someone because you don't like them or think you don't? Do you even know them?
There is no doubt that we need more leadership that can take these 7 questions above to heart and really work to improve the industry and thereby improving their business along with it. We all need to ask ourselves these questions and honestly answer them.
Larry Bruce @pcmguy