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Selling cars is an extremely challenging job, but it is somewhat of an art form for those that are capable. Purchasing a vehicle is one of the biggest investments that somebody can make, so persuading them to make a purchase takes great skill. There are various tools and techniques that are utilised by the most successful salesman; here are a few of the greatest lead generation tools.
In today’s internet-driven marketplace, it is crucial for dealerships to have strong online presence. This includes an attractive and informative website and being active across various social media channels. It is also worth optimising each page of the website with SEO keywords and using engaging media formats like video to captivate your target audience.
Much like any business, the best way to get new customers is through your existing ones. Referral programmes are a great tool for car salesman and can generate a lot of new interest in the business. For car salesman, you could offer special discounts for referrals or a free tune up for sharing social media posts.
Creating a blog and regularly updating it is a great way to show your expertise and attract new customers. You should create regular search engine friendly content for your website – this could include how to guides, car reviews, local updates, frequently asked questions and similar types of content that relates to your industry.
People rely very heavily on the feedback of other customers as this is how they gauge how trustworthy a business is. You should encourage customers to leave feedback/testimonials after making a purchase and then make these highly visible online.
Many dealerships now offer instant valuation tools on their website, such as Robins & Day. Valuing a car can be extremely stressful and difficult for motorists, so they are always looking for quick and easy ways to do this. By offering this service it can attract new customers and also boost your reputation as a reliable and trustworthy business.
Lead generation is a challenge that all car salesmen face and has an enormous impact on their success. The techniques listed above are a fantastic way to create interest and attract new customers. They are techniques that are used by the most successful dealerships and can be easy to incorporate into your own business, so consider introducing them into your operation today – it will not be long until results begin to show.