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Last Week's Google+ Updates: What They Mean for Your Dealership


Kaitlyn Bender, Cobalt Reputation Management Specialist
by Kaitlyn Bender, Reputation Management Specialist


By this point, we all know that the Google+ platform is ever-changing. So last week's updates should come as no surprise. We've done our best to break down the recent changes and highlight the most important features that will affect your dealership's third party business listing.

 

1. A New Stream

If you login to your Google+ account, you will notice that the layout of posts has changed from one column of updates to the existing tablet view of three columns of tiles, as seen in the image that was shared on the Google+ blog.

This increases the amount of information that is readily available for your customers to view on the initial screen. So make sure to keep those posts coming!

 

2. Automatic Photo Enhancement

Google is now automatically enhancing your photos. You no longer have to fumble around in Photoshop or paint to lift that shadow. Google will brighten and highlight your photos for you so that your new car will look as shiny online as it does out on the lot. Check out sample images to see what these enhancements look like.

This example was shared on new.cnet.com:

 

3. Dropdown Toolbar

There are a few minor changes to the site's navigation placement as well. Be sure to take a look at the new dropdown version of the toolbar in the upper left corner of your page as well as the new location of the navigation tabs above your cover photo.

Check out the full article on Google+ for more details about the recent updates. We'll do our best to keep you in the know on business listing changes so be sure to check back soon!

What do you think of the new look and features?


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About the Author

Kaitlyn Bender, Cobalt Reputation Management Specialist Kaitlyn Bender is a Reputation Management Specialist at Cobalt. She works with dealers to help them manage their online reputation and engage customers through various social media platforms. Kaitlyn holds an Economics Degree from the University of Washington. Feel free to reach out to Kaitlyn directly at benderk@cobalt.com.

Learn more about Cobalt's automotive reputation management solutions.

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Comment by Kaitlyn Bender on May 28, 2013 at 3:00pm

Great feedback, thank you and I agree. The new photo enhancement feature is certainly no substitute for an edit performed by someone who has experience with Photoshop. But for dealers without access to professional-grade tools or for those uploads that are time-sensitive, it's nice to know that Google has now added some built-in enhancements. It’s also great that Google is giving us the flexibility to use our original images if we prefer.

Comment by Alexander Lau on May 28, 2013 at 7:06am

They've finally done some usability testing and for the better. They're riding on the coat tails of Pinterest and Facebook on this level, but what works for them can work for Google. The functional aspect of publishing content for SEO / indexing purposes still stays the same.

"Google is now automatically enhancing your photos. You no longer have to fumble around in Photoshop or paint to lift that shadow." I highly disagree with this statement. A web-based photo filter mechanism doesn't substitute for Photoshop, etc. That's a very subjective statement, actually. Every photo is built differently and their filter isn't going to do magic for every bad photo. There are infinite amounts of differences in color, visibility and errors of all kinds, etc.

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